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72\u002F100",[8],[495],{"id":496,"date":497,"date_gmt":497,"guid":498,"modified":499,"modified_gmt":499,"slug":500,"status":10,"type":501,"link":502,"title":503,"content":505,"excerpt":508,"author":212,"featured_media":510,"comment_status":511,"ping_status":511,"sticky":507,"template":8,"format":512,"meta":513,"categories":514,"tags":515,"cbtw_industries":525,"cbtw_services":527,"class_list":529,"acf":548,"yoast_head":571,"yoast_head_json":572,"lang":681,"translations":682,"cbtw_post_categories":683,"header":685,"layout_builder":722,"featured_image":730,"industries":737,"services":741,"cbtw_post_author":591,"breadcrumb":745,"primary_category_name":220,"post_region":553,"featured_image_url":589,"primary_industry_name":614,"primary_service_name":87,"pll_sync_post":751,"_links":752,"_embedded":799},7388,"2025-06-26T09:02:36",{"rendered":194},"2026-04-01T08:02:13","osan-shopify-ecommerce-case-study","post","https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002Fosan-shopify-ecommerce-case-study",{"rendered":504},"How OSAN Scaled E-Commerce with CBTW",{"rendered":506,"protected":507},"\n\u003Cp>\u003Ca href=\"https:\u002F\u002Fosandrinks.com\u002Fen?gad_source=1&gad_campaignid=21584333959&gbraid=0AAAAApzjCkgiwQrVczW1BzjOcQ_8ZBZ0K&gclid=CjwKCAjwvO7CBhAqEiwA9q2YJZf2KDYtG94EAkfB6pifYczjJVvA9GIsS9fprHTJ8OC9QpP_pnqggxoCeAAQAvD_BwE\" target=\"_blank\" rel=\"noreferrer noopener\">OSAN Drinks\u003C\u002Fa> is a non-alcoholic, plant-based beverage brand founded by Belgian two-Michelin-starred chef Sang Hoon Degeimbre. Created for the world of fine dining, OSAN offers an elevated alternative to wine that mirrors its complexity without the alcohol.\u003C\u002Fp>\n\n\n\n\u003Cp>To grow their brand beyond restaurants and into the hands of conscious consumers across Europe, OSAN needed to transform its digital presence. Their previous website lacked scalability, performance insights, and the kind of premium experience that would do justice to the product. \u003C\u002Fp>\n\n\n\n\u003Cp>The goal: build an e-commerce platform that could translate their unique culinary positioning into a powerful, conversion-oriented digital journey.\u003C\u002Fp>\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"h-challenges\">Challenges\u003C\u002Fh2>\n\n\n\u003Cp>OSAN approached us to lead the migration from Wix to Shopify. It was an opportunity to build a user-centric, data-driven platform that could grow with the brand and support performance marketing at scale. \u003C\u002Fp>\n\n\n\n\u003Cp>From UX and UI design to development and campaign readiness, we brought together the right mix of capabilities to support OSAN’s ambition.\u003C\u002Fp>\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"our-approach\">Our Approach\u003C\u002Fh2>\n\n\n\u003Cp>The project began with a co-creation workshop bringing together OSAN’s founders and our team of designers, developers, and growth marketers. The experts of our \u003Ca href=\"https:\u002F\u002Fstaging.cbtw.tech\u002Fservice-overview\u002Fstrategy-product-transformation\u002Fdigital-product\" target=\"_blank\" rel=\"noreferrer noopener\">Digital Product domain\u003C\u002Fa> defined user personas based on customer insights and brand goals, mapped user journeys, and assessed opportunities for storytelling and conversion.\u003C\u002Fp>\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"design-rooted-in-empathy-and-brand-consistency\">Design rooted in empathy and brand consistency\u003C\u002Fh3>\n\n\n\u003Cp>We built the entire experience around real-world use cases, refining the information architecture for intuitive navigation while also reinforcing OSAN’s brand DNA. This meant balancing editorial storytelling with conversion-driven UX. We integrated elements like testimonials, FAQs, and subtle visual cues inspired by natural textures and sun reflections. Every choice—from typography to photography—was made to express the elegance and conviviality of the OSAN product experience.\u003C\u002Fp>\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"fast-flexible-shopify-implementation\">Fast, flexible Shopify implementation\u003C\u002Fh3>\n\n\n\u003Cp>Rather than building from scratch, we selected a Shopify theme that matched OSAN’s needs and allowed for rapid customization. Our developers focused on optimizing loading speed, simplifying the checkout journey, and ensuring mobile responsiveness without compromising aesthetics. The result was a platform that delivers both performance and flexibility, ready to support OSAN’s future campaigns and product evolutions.\u003C\u002Fp>\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"marketingready-from-day-one\">Marketing-ready from day one\u003C\u002Fh3>\n\n\n\u003Cp>Our growth marketing team helped structure the platform to perform across channels. We embedded promotional features like a top bar for announcements and a pop-up for newsletter sign-ups. Analytics tools were integrated to track behavior and conversions. We also developed campaign-ready assets and strategies for email marketing, Google Ads, and Meta Ads—ensuring that traffic would convert.\u003C\u002Fp>\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"what-we-delivered\">What We Delivered\u003C\u002Fh2>\n\n\n\u003Cp>The final product was a scalable, conversion-oriented e-commerce platform built on Shopify. It featured:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>A redesigned UX\u002FUI aligned with OSAN’s culinary and brand identity\u003C\u002Fli>\n\n\n\n\u003Cli>Streamlined navigation and responsive layouts\u003C\u002Fli>\n\n\n\n\u003Cli>Built-in marketing features and performance tracking\u003C\u002Fli>\n\n\n\n\u003Cli>Knowledge sharing with OSAN’s team to ensure autonomy post-launch\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-results\">The Results\u003C\u002Fh2>\n\n\n\u003Cp>The results speak for themselves. In the first two months following launch, OSAN achieved a 673% increase in sales. The average return on ad spend (ROAS) across platforms reached 2.95, while the retargeting campaigns alone reached 6.83 ROAS. A strong indicator of how well the website supported conversion. Email campaigns reached an average open rate of 47.3%, and paid ads delivered competitive costs per click: €0.15 on Meta and €0.71 on Google.\u003C\u002Fp>\n\n\n\n\u003Cp>These early wins confirm the strength of an integrated approach—one that connects technology, storytelling, and marketing strategy.\u003C\u002Fp>\n\n\n\n\u003Cp>Today, OSAN Drink trusts us to manage their marketing activities, with results continuing to meet growth expectations. And since a video says more than words ever could, here is OSAN’s CEO sharing the story in their own words.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"CBTW - OSAN Drink - CEO Interview 2025\" width=\"500\" height=\"281\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FurNgZ3OFMLE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"why-it-matters\">Why It Matters\u003C\u002Fh2>\n\n\n\u003Cp>This project reflects our belief that great digital products start with a deep understanding of the brand and user. By combining expert design, robust development, and marketing foresight, we helped OSAN turn a high-end culinary product into a high-performing e-commerce experience. It is a model for how we partner with premium brands to scale their digital impact.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Looking to grow your e-commerce presence with a digital experience as refined as your product?\u003C\u002Fstrong> \u003Cbr>\u003Ca href=\"https:\u002F\u002Fstaging.cbtw.tech\u002Fservice-overview\u002Fstrategy-product-transformation\u002Fdigital-product\" target=\"_blank\" rel=\"noreferrer noopener\">Discover our services\u003C\u002Fa> and \u003Ca href=\"https:\u002F\u002Fstaging.cbtw.tech\u002Fcontact\u002F\" target=\"_blank\" rel=\"noreferrer noopener\">get in touch\u003C\u002Fa> to discuss your challenges.\u003C\u002Fp>\n\n\n\n\u003Cp> Let’s build something meaningful together!\u003C\u002Fp>\n\n\n\n\u003Cp>\u003C\u002Fp>\n\n\n\n\u003C!DOCTYPE html>\n\u003Chtml lang=\"en\">\n\u003Chead>\n  \n  \n  \u003Ctitle>Azure CTA\u003C\u002Ftitle>\n  \u003Cstyle>\n    @font-face {\n      font-family: 'General Sans Medium';\n      font-weight: normal;\n      font-style: normal;\n    }\n    body {\n      font-family: 'General Sans Medium', Arial, sans-serif;\n      margin: 0;\n      padding: 0;\n      background-color: #FAF9F6;\n    }\n    .banner {\n      display: flex;\n      justify-content: space-between;\n      align-items: center;\n      background-color: #1C1C1C;\n      color: white;\n      padding: 60px 20px;\n      border-radius: 5px;\n      flex-wrap: wrap;\n    }\n    .cta-text {\n      font-size: 20px;\n      max-width: 70%;\n      word-wrap: break-word;\n    }\n    .cta-button {\n      background-color: #ffffff;\n      color: #1c1c1c;\n      border: 2px solid transparent;\n      padding: 10px 20px;\n      text-decoration: none;\n      font-size: 18px;\n      border-radius: 5px;\n      transition: background-color 0.3s, color 0.3s, border 0.3s;\n    }\n    .cta-button:hover {\n      background-color: #1C1C1C !important;\n      color: #ffffff !important;\n      border: 2px solid #ffffff !important;\n    }\n  \u003C\u002Fstyle>\n\u003C\u002Fhead>\n\u003Cbody>\n\n  \u003Cdiv class=\"banner\">\n    \u003Cdiv class=\"cta-text\">\n      Connect with us today to discover how we can help modernize your e-commerce growth.\n    \u003C\u002Fdiv>\n    \u003Ca href=\"https:\u002F\u002Fstaging.cbtw.tech\u002Fcontact\u002F\" class=\"cta-button\">Contact an expert\u003C\u002Fa>\n  \u003C\u002Fdiv>\n\n\u003C\u002Fbody>\n\u003C\u002Fhtml>\n",false,{"rendered":509,"protected":507},"\u003Cp>CBTW partnered with OSAN Drinks to redesign their e-commerce experience by migrating from Wix to Shopify. 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