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16:19:28","job-opportunities","https:\u002F\u002Fstaging.cbtw.tech\u002Fpreview\u002Fpost\u002F8380?p=8380&preview=true&post_type=nav_menu_item",25,"8380",[8],{"ID":475,"post_author":332,"post_date":319,"post_date_gmt":424,"post_content":29,"post_title":8,"post_excerpt":8,"post_status":10,"comment_status":11,"ping_status":11,"post_password":8,"post_name":476,"to_ping":8,"pinged":8,"post_modified":319,"post_modified_gmt":319,"post_content_filtered":8,"post_parent":13,"guid":477,"menu_order":478,"post_type":16,"post_mime_type":8,"comment_count":17,"filter":18,"db_id":475,"menu_item_parent":17,"object_id":479,"object":20,"type":21,"type_label":22,"url":480,"title":481,"target":8,"attr_title":8,"description":8,"classes":482,"xfn":8,"layout_type":483},6755,"6755","https:\u002F\u002Fstaging.cbtw.tech\u002Fpreview\u002Fpost\u002F6755?p=6755&preview=true&post_type=nav_menu_item",26,"6718","https:\u002F\u002Fstaging.cbtw.tech\u002Fcontact\u002F","Contact",[8],"contact",{"items":485,"count":54},[486,488,490,492],{"value":487,"label":487},"EMEA",{"value":489,"label":489},"APAC",{"value":491,"label":491},"Americas",{"value":493,"label":493},"Africa",[495],{"id":496,"date":497,"date_gmt":497,"guid":498,"modified":500,"modified_gmt":500,"slug":501,"status":10,"type":502,"link":503,"title":504,"content":506,"excerpt":509,"author":227,"featured_media":511,"comment_status":512,"ping_status":512,"sticky":508,"template":8,"format":513,"meta":514,"categories":515,"tags":516,"cbtw_industries":517,"cbtw_services":518,"class_list":520,"acf":529,"yoast_head":545,"yoast_head_json":546,"lang":646,"translations":647,"cbtw_post_categories":648,"header":650,"layout_builder":679,"featured_image":687,"industries":690,"services":691,"cbtw_post_author":566,"breadcrumb":696,"primary_category_name":207,"post_region":530,"featured_image_url":564,"primary_industry_name":8,"primary_service_name":85,"pll_sync_post":702,"_links":703,"_embedded":751},5381,"2025-02-10T09:31:59",{"rendered":499},"https:\u002F\u002Fcollaborationbetterstheworld.com\u002Finsights\u002Fpreview\u002F5381?p=5381","2025-07-24T07:11:14","helping-izix-communicate-their-leading-market-position-with-a-new-website","post","https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002Fhelping-izix-communicate-their-leading-market-position-with-a-new-website",{"rendered":505},"Helping Izix Communicate Their Leading Market Position With a New Website",{"rendered":507,"protected":508},"\n\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.izix.eu\u002F\">Izix \u003C\u002Fa>is an intelligent parking platform that helps organizations manage parking more efficiently. Their technology makes it easy for businesses to optimize occupancy, grant access to employees and visitors, and gain real-time insights into parking usage. As their business grew, they needed a website reflecting their expertise and innovation.\u003C\u002Fp>\n\n\n\n\u003Cp>Their branding also needed an update to feel more modern and in tune with their market. Our goal was to create a clearer, more engaging digital presence that would help them stand out and make it easier for potential clients to understand their value.\u003C\u002Fp>\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"h-challenges-creating-a-digital-experience-that-matches-their-innovation\">Challenges: Creating a digital experience that matches their innovation\u003C\u002Fh2>\n\n\n\u003Cp>Izix had an advanced platform, but their website wasn’t fully supporting their growth. They needed:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>A brand refresh to better reflect their identity.\u003C\u002Fli>\n\n\n\n\u003Cli>A cleaner, more structured website that was easy to navigate.\u003C\u002Fli>\n\n\n\n\u003Cli>New image production to illustrate each feature.\u003C\u002Fli>\n\n\n\n\u003Cli>A flexible, low-code solution so they could manage content independently.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Their goal was straightforward: a website and brand as smart and intuitive as their product.\u003C\u002Fp>\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"h-our-approach-a-two-part-process\">Our approach: A two-part process\u003C\u002Fh2>\n\n\u003Ch3 class=\"wp-block-heading\" id=\"h-branding-a-stronger-more-consistent-identity\">\u003Cbr>Branding: A stronger, more consistent identity\u003C\u002Fh3>\n\n\u003Ch5 class=\"wp-block-heading\" id=\"h-kick-off-amp-co-creation\">Kick-off & co-creation\u003C\u002Fh5>\n\n\n\u003Cp>We started with a branding workshop to understand Izix’s vision, target audience and positioning. Together we explored different ideas and defined the right direction.\u003C\u002Fp>\n\n\n\u003Ch5 class=\"wp-block-heading\" id=\"h-concept-development-amp-refinement\">\u003Cbr>Concept development & refinement\u003C\u002Fh5>\n\n\n\u003Cp>From this session, we developed three branding concepts. After gathering feedback, we refined the chosen concept to meet their goals.\u003C\u002Fp>\n\n\n\u003Ch5 class=\"wp-block-heading\" id=\"h-final-brand-guidelines\">\u003Cbr>Final Brand Guidelines\u003C\u002Fh5>\n\n\n\u003Cp>Once validated, we compiled everything into a brand book – a clear guide for visuals, colors, typography, and messaging to ensure consistency across all platforms.\u003Cbr>\u003C\u002Fp>\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"h-ux-ui-design-a-website-built-for-clarity-and-ease-of-use\">\u003Cbr>UX\u002FUI design: A website built for clarity and ease of use\u003C\u002Fh3>\n\n\n\u003Cp>\u003C\u002Fp>\n\n\n\u003Ch5 class=\"wp-block-heading\" id=\"h-research-amp-structure\">Research & Structure\u003C\u002Fh5>\n\n\n\u003Cp>We analyzed their existing website, reviewed benchmarks, and restructured content to make navigation easier.\u003C\u002Fp>\n\n\n\u003Ch5 class=\"wp-block-heading\" id=\"h-feature-mapping-amp-user-flows\">\u003Cbr>Feature Mapping & User Flows\u003C\u002Fh5>\n\n\n\u003Cp>We identified key elements that needed to stand out – such as real-time parking insights and access management features – and designed clear user flows to showcase them effectively.\u003C\u002Fp>\n\n\n\u003Ch5 class=\"wp-block-heading\" id=\"h-wireframing-amp-design\">\u003Cbr>Wireframing & Design\u003C\u002Fh5>\n\n\n\u003Cp>We created wireframes to define the structure, then developed a high-fidelity UI design using their existing design system.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003C\u002Fp>\n\n\n\u003Ch5 class=\"wp-block-heading\" id=\"h-images-creations\">Images creations\u003C\u002Fh5>\n\n\n\u003Cp>A specific style guide was created mixing photos in situation and feature components, allowing us to produce 50 explanatory images, making each key features of their product easily understandable.\u003C\u002Fp>\n\n\n\u003Ch5 class=\"wp-block-heading\" id=\"h-low-code-development\">\u003Cbr>Low-Code Development\u003C\u002Fh5>\n\n\n\u003Cp>For flexibility, the site was built on \u003Ca href=\"https:\u002F\u002Fwebflow.com\u002F\">Webflow\u003C\u002Fa>, a low-code platform that allows Izix to easily update content as their business evolves.\u003Cbr>\u003C\u002Fp>\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"h-results-a-brand-and-website-that-work-for-their-growth\">Results: A brand and website that work for their growth\u003C\u002Fh2>\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>A stronger brand identity that reflects its position as a leader in intelligent parking solutions.\u003C\u002Fli>\n\n\n\n\u003Cli>A more user-friendly website that makes it easy for visitors to understand their product.\u003C\u002Fli>\n\n\n\n\u003Cli>A flexible platform that Izix can manage independently without relying on developers.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>The new website and branding give Izix the tools it needs to better connect with its audience and support its next phase of growth.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002Fizix-mockup-1024x683.jpg\" alt=\"\" class=\"wp-image-5477\" srcset=\"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002Fizix-mockup-1024x683.jpg 1024w, https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002Fizix-mockup-800x533.jpg 800w, https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002Fizix-mockup-100x67.jpg 100w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \u002F>\u003C\u002Ffigure>\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"h-bottom-line-helping-companies-make-a-lasting-impression\">Bottom Line: Helping companies make a lasting impression\u003C\u002Fh2>\n\n\n\u003Cp>\u003Cbr>Every step of the way, our goal has been to simplify and improve the way Izix presents itself – through branding that feels strong and modern and a website that’s clear, engaging, and easy to use.\u003C\u002Fp>\n\n\n\n\u003Cp>Want to improve your brand and website? \u003Ca href=\"https:\u002F\u002Fcollaborationbetterstheworld.com\u002Fservices\u002Fproduct-design-growth\">Let’s talk about\u003C\u002Fa> how we can create a custom solution for your business.\u003C\u002Fp>\n",false,{"rendered":510,"protected":508},"\u003Cp>Izix is an intelligent parking platform that helps organizations manage parking more efficiently. Their technology makes it easy for businesses to optimize occupancy, grant access to employees and visitors, and gain real-time insights into parking usage. As their business grew, they needed a website reflecting their expertise and innovation. Their branding also needed an update […]\u003C\u002Fp>\n",5474,"open","standard",{"_acf_changed":508,"content-type":8,"inline_featured_image":508,"footnotes":8},[43],[],[],[519],459,[521,502,522,523,524,525,526,527,528],"post-5381","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","cbtw_services-strategy-product-transformation",{"authors":8,"article_authors":508,"direct_external_link":8,"post_region":530,"layout_builder":531},"global",[532],{"acf_fc_layout":533,"title":190,"ui_v2":534,"short_description":535,"cbtw_related_group_filters":536,"items":508,"link":541,"hubspot_form_id":8,"mainPostId":496,"region":530},"block_insights",true,"Access related expert insights",{"cbtw_related_category_filter":537,"cbtw_related_tag_filter":538,"cbtw_related_industry_filter":539,"cbtw_related_service_filter":540},[445,192],[],[],[],{"title":542,"url":543,"target":544},"View all insights","https:\u002F\u002Fstaging.cbtw.tech\u002Finsights","_self","\u003C!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\u002F\u002Fyoast.com\u002Fwordpress\u002Fplugins\u002Fseo\u002F -->\n\u003Ctitle>Helping Izix Communicate Their Leading Market Position With a New Website - CBTW\u003C\u002Ftitle>\n\u003Cmeta name=\"description\" content=\"Uncover the importance of a strong brand as Izix updates their identity for better visibility in the parking management market.\" \u002F>\n\u003Cmeta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \u002F>\n\u003Clink rel=\"canonical\" href=\"https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002Fhelping-izix-communicate-their-leading-market-position-with-a-new-website\" \u002F>\n\u003Cmeta property=\"og:locale\" content=\"en_US\" \u002F>\n\u003Cmeta property=\"og:type\" content=\"article\" \u002F>\n\u003Cmeta property=\"og:title\" 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