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72\u002F100",[8],[495],{"id":496,"date":497,"date_gmt":497,"guid":498,"modified":500,"modified_gmt":500,"slug":501,"status":10,"type":502,"link":503,"title":504,"content":506,"excerpt":509,"author":232,"featured_media":511,"comment_status":512,"ping_status":512,"sticky":508,"template":8,"format":513,"meta":514,"categories":515,"tags":516,"cbtw_industries":517,"cbtw_services":519,"class_list":520,"acf":529,"yoast_head":545,"yoast_head_json":546,"lang":648,"translations":649,"cbtw_post_categories":650,"header":653,"layout_builder":676,"featured_image":684,"industries":687,"services":692,"cbtw_post_author":567,"breadcrumb":693,"primary_category_name":587,"post_region":530,"featured_image_url":565,"primary_industry_name":689,"primary_service_name":8,"pll_sync_post":699,"_links":700,"_embedded":748},2385,"2024-03-13T10:28:20",{"rendered":499},"https:\u002F\u002Fstaging-admin.cbtw.tech\u002F?p=2385","2025-07-24T07:36:02","communify-our-new-partner-for-increasing-transparency-and-traceability-of-companies-supply-chains","post","https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002Fcommunify-our-new-partner-for-increasing-transparency-and-traceability-of-companies-supply-chains",{"rendered":505},"Communify, our new partner for increasing transparency and traceability of companies’ supply chains",{"rendered":507,"protected":508},"\n\u003Cp>We are thrilled to announce our partnership with Communify. This traceability platform is capable of modeling all business processes using blockchain. It guarantees secure, tamper-proof traceability of company data, reliably and transparently.\u003C\u002Fp>\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"h-increased-transparency-and-traceability-between-and-within-companies\">\u003Cstrong>Increased transparency and traceability between and within companies\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\u003Cp>The decision to partner with Communify reflects the growing market demand for greater transparency and traceability throughout the supply chain. As well as providing complete transparency and visibility across the supply chain, the partnership generates real value through the analysis of data collected along the supply chain journey.\u003C\u002Fp>\n\n\n\n\u003Cp>Communify’s blockchain technology enables companies to track their products from the sourcing of raw materials to the end consumer. By leveraging Neurochain technology, Communify ensures that data is reliable, consistent and unalterable. This gives businesses the confidence to make informed decisions about their operations.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cem>‘In a wide range of sectors, our clients are increasingly looking for transparency on supply chain issues. The solutions offered by Communify seem to us to be the most relevant in many cases. Also, the relationship of trust we have built up with Frédéric Goujon and his teams over many years only reinforces this strategic choice of partnership.’ – Arnaud Berrier, Europe Alliance Sales Leader at CBTW\u003C\u002Fem>\u003C\u002Fp>\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"h-collaboration-that-enhances-supply-chain-efficiency\">\u003Cstrong>Collaboration that enhances supply chain efficiency\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\u003Cp>As part of this partnership, CBTW will integrate Communify’s product into customer systems and will be responsible for developing the platform’s functionalities. Companies will benefit from access to the Communify platform, which consists of 3 applications. Each application has been specifically designed for its end users:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Suppliers\u003C\u002Fli>\n\n\n\n\u003Cli>Employees\u003C\u002Fli>\n\n\n\n\u003Cli>Consumers.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>The benefits of Communify technology are numerous, including increased supply chain efficiency, reduced risk and enhanced brand reputation. Thanks to the transparency and traceability offered by the Communify platform, companies can mitigate risk and increase customer confidence. This is particularly important in a market where customers are increasingly aware of the products they buy.\u003C\u002Fp>\n\n\n\n\u003Cp>‘\u003Cem>CBTW provides us with an essential strike force by making available all the skills needed to ensure the success of our projects. The field of possibilities is extremely vast, with the expertise of project managers, security specialists, application testers, UX\u002FUI designers and many other specialties.’ – Frédéric GOUJON, CEO of NeuroChain\u003C\u002Fem>.\u003C\u002Fp>\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"h-a-partnership-with-a-proven-track-record\">\u003Cstrong>A partnership with a proven track record\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\u003Cfigure class=\"wp-block-image size-large is-resized\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002Ftrust.7e804f01c9f5b096981b8823b10096a2.svg\" alt=\"\" class=\"wp-image-1035\" style=\"width:444px;height:auto\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>Communify and CBTW had the opportunity to work for Clarins to develop the \u003Ca href=\"https:\u002F\u002Ftraceability.trust.clarins.com\u002Fen_US\" target=\"_blank\" rel=\"noreferrer noopener\">Clarins T.R.U.S.T. platform\u003C\u002Fa>. This project gives the company and its customers visibility over the traceability of their products and the origin of their raw materials and plants. This transparency reinforces the relationship of trust that the brand is developing with its customers and reinforce the customer-centric approach of Clarins.\u003C\u002Fp>\n\n\n\n\u003Cp>In summary, the partnership between CBTW and Communify represents a significant step forward in supply chain transparency and traceability. By leveraging cutting-edge blockchain technology, companies can ensure complete visibility of their supply chain processes and drive value into their operations, resulting in increased efficiency, reduced risk and improved brand reputation.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca href=\"mailto:marketing@cbtw.tech\">Get in touch with our teams\u003C\u002Fa> to find out more about this solution.\u003C\u002Fp>\n\n\n\n\u003Cp> \u003C\u002Fp>\n",false,{"rendered":510,"protected":508},"\u003Cp>We are thrilled to announce our partnership with Communify. This traceability platform is capable of modeling all business processes using blockchain. It guarantees secure, tamper-proof traceability of company data, reliably and transparently. Increased transparency and traceability between and within companies The decision to partner with Communify reflects the growing market demand for greater transparency and […]\u003C\u002Fp>\n",2390,"open","standard",{"_acf_changed":508,"content-type":8,"inline_featured_image":508,"footnotes":8},[32],[],[518],59,[],[521,502,522,523,524,525,526,527,528],"post-2385","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","cbtw_industries-retail",{"authors":8,"article_authors":508,"direct_external_link":8,"post_region":530,"layout_builder":531},"global",[532],{"acf_fc_layout":533,"title":195,"ui_v2":534,"short_description":535,"cbtw_related_group_filters":536,"items":508,"link":541,"hubspot_form_id":8,"mainPostId":496,"region":530},"block_insights",true,"Access related expert 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