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for Product Owners: A New Era of Productivity and Quality",{"rendered":490,"protected":491},"\n\u003Cp>What if you could double your impact as a Product Owner without adding extra strain?\u003C\u002Fp>\n\n\n\n\u003Cp>Artificial Intelligence has become a key asset when it comes to digital product.\u003C\u002Fp>\n\n\n\n\u003Cp>For Product Owners, this change means great opportunities: automate repetitive tasks, refine how information is synthesized, and focus on what truly matters—delivering value to the product.\u003C\u002Fp>\n\n\n\n\u003Cp>We will explore how to use AI effectively at every stage, featuring tools and practical prompts to help you get started. Here’s how AI can become your trusted product co-pilot.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"585\" src=\"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FCBTW-AI-for-product-owner-article-image1-1024x585.webp\" alt=\"\" class=\"wp-image-10237\" srcset=\"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FCBTW-AI-for-product-owner-article-image1-1024x585.webp 1024w, https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FCBTW-AI-for-product-owner-article-image1-800x457.webp 800w, https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FCBTW-AI-for-product-owner-article-image1-100x57.webp 100w, https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FCBTW-AI-for-product-owner-article-image1.webp 1792w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>\u003Cstrong>Important Note:\u003C\u002Fstrong> The tools mentioned in this article have not all been extensively tested. AI can speed up certain processes and enhance your analysis, but it does not replace your critical thinking or business validation. Always review the generated content carefully, check its relevance, and ensure its accuracy before using it in subsequent stages or sharing it with your teams.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"h-discovery-phase-ai-as-a-driver-for-smarter-exploration\">Discovery Phase: AI as a Driver for Smarter Exploration\u003C\u002Fh2>\n\n\n\u003Cp>Discovery is a structured process to understand user needs, explore possible solutions, and reduce uncertainty before building.\u003C\u002Fp>\n\n\n\n\u003Cp>This critical phase typically involves several key steps.\u003C\u002Fp>\n\n\n\n\u003Cp>Let us examine how AI can support the Product Owner at every stage to improve efficiency and focus on value.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"789\" src=\"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FCBTW-AI-for-Product-Owners-article.webp\" alt=\"\" class=\"wp-image-10245\" style=\"width:422px;height:auto\" srcset=\"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FCBTW-AI-for-Product-Owners-article.webp 1024w, https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FCBTW-AI-for-Product-Owners-article-800x616.webp 800w, https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FCBTW-AI-for-Product-Owners-article-100x77.webp 100w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \u002F>\u003C\u002Ffigure>\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"1-finding-and-recruiting-target-users\">1. Finding and Recruiting Target Users\u003C\u002Fh3>\n\n\n\u003Cp>Discovery often starts with identifying and engaging the most relevant user profiles.\u003C\u002Fp>\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"h-how-ai-can-help\">How AI can help:\u003C\u002Fh4>\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Generate personalized recruitment email scripts.\u003C\u002Fli>\n\n\n\n\u003Cli>Suggest audience segmentation criteria.\u003C\u002Fli>\n\n\n\n\u003Cli>Analyze CRM databases to identify the best profiles to contact.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"tool-examples\">Tool examples:\u003C\u002Fh4>\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Ca href=\"https:\u002F\u002Fchatgpt.com\u002F?model=auto&utm_source=chatgpt.com\">ChatGPT\u003C\u002Fa> (for segmentation prompting)\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca href=\"https:\u002F\u002Fwww.apollo.io\u002F?utm_source=chatgpt.com\">Apollo IO\u003C\u002Fa> (for prospecting automation)\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca href=\"https:\u002F\u002Fsegment.com\u002F?ref=nav&utm_source=chatgpt.com\">Segment AI\u003C\u002Fa> (for customer analysis and targeting)\u003C\u002Fli>\n\n\n\n\u003Cli>[Jasper, \u003Ca href=\"http:\u002F\u002FCopy.ai?utm_source=chatgpt.com\">Copy.ai\u003C\u002Fa>)\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>Use case:\u003C\u002Fstrong> Quickly generate personalized invitation messages.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Sample prompt:\u003C\u002Fstrong>\u003Cbr>“Write an email template to invite [Product] users to a user interview. Target: [user type]. Style: professional but engaging, maximum 150 words.”\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Benefit:\u003C\u002Fstrong> Create targeted emails or LinkedIn posts in minutes with minimal effort.\u003C\u002Fp>\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"2-preparing-user-interviews-and-questionnaires\">2. Preparing User Interviews and Questionnaires\u003C\u002Fh3>\n\n\n\u003Cp>A successful Discovery relies on well-crafted questions.\u003C\u002Fp>\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"h-how-ai-can-help-0\">How AI can help:\u003C\u002Fh4>\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Generate tailored interview guides.\u003C\u002Fli>\n\n\n\n\u003Cli>Create clear, neutral questionnaires.\u003C\u002Fli>\n\n\n\n\u003Cli>Suggest open-ended questions to capture richer qualitative insights.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"tool-examples\">Tool examples:\u003C\u002Fh4>\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Ca href=\"https:\u002F\u002Fwww.notion.com\u002Fproduct?utm_source=chatgpt.com\">Notion AI\u003C\u002Fa> (for drafting interview guides)\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca href=\"https:\u002F\u002Fwww.typeform.com\u002Fai?utm_source=chatgpt.com\">Typeform AI\u003C\u002Fa> (for optimized questionnaires)\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>Sample prompt:\u003C\u002Fstrong>\u003Cbr>“Write a 10-question interview guide to understand how users manage their digital subscriptions. Goal\u003Cstrong>:\u003C\u002Fstrong> uncover main frustrations and existing alternative solutions.”\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Benefit:\u003C\u002Fstrong> Quickly produce structured, insightful questions that reveal user needs without bias.\u003C\u002Fp>\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"3-running-sessions-and-capturing-insights\">3. Running Sessions and Capturing Insights\u003C\u002Fh3>\n\n\n\u003Cp>During interviews, capturing information accurately is essential, without drowning in notes.\u003C\u002Fp>\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"h-how-ai-can-help-1\">How AI can help:\u003C\u002Fh4>\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Automatic transcription of interviews.\u003C\u002Fli>\n\n\n\n\u003Cli>Smart summaries of key exchanges.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"tool-examples\">Tool examples:\u003C\u002Fh4>\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Ca href=\"http:\u002F\u002FFireflies.ai?utm_source=chatgpt.com\">Fireflies.ai\u003C\u002Fa> or \u003Ca href=\"https:\u002F\u002Fmaze.co\u002Fai\u002F?utm_source=chatgpt.com\">Maze\u003C\u002Fa> for transcription and summaries\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca href=\"https:\u002F\u002Fotter.ai?utm_source=chatgpt.com\">Otter.ai\u003C\u002Fa> for automated reporting\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>Example of automation:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cblockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n\u003Cp>Record your Zoom sessions directly through Fireflies.ai. The tool will automatically extract:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Questions asked\u003C\u002Fli>\n\n\n\n\u003Cli>Key responses\u003C\u002Fli>\n\n\n\n\u003Cli>Critical points to follow up\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fblockquote>\n\n\n\n\u003Cp>\u003Cstrong>Benefit:\u003C\u002Fstrong> Keep all insights organized and accessible, freeing you to focus on interpretation and next steps.\u003C\u002Fp>\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"4-synthesizing-collected-data\">4. Synthesizing Collected Data\u003C\u002Fh3>\n\n\n\u003Cp>Once feedback is collected, the next step is synthesis: spotting patterns, prioritizing needs, and identifying major pain points.\u003C\u002Fp>\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"h-how-ai-can-help-2\">\u003Cstrong>How AI can help:\u003C\u002Fstrong>\u003C\u002Fh4>\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Automatically group feedback by theme.\u003C\u002Fli>\n\n\n\n\u003Cli>Generate persona profiles based on the collected data.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"tool-examples\">\u003Cstrong>Tool examples:\u003C\u002Fstrong>\u003C\u002Fh4>\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Ca href=\"https:\u002F\u002Fdovetail.com\u002F?utm_source=chatgpt.com\">Dovetail\u003C\u002Fa> for thematic analysis\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca href=\"https:\u002F\u002Fwww.delve.ai\u002F?utm_source=chatgpt.com\">Delve AI\u003C\u002Fa> to create personas from qualitative data\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>Example synthesis prompt (ChatGPT\u003C\u002Fstrong>)\u003Cstrong>:\u003C\u002Fstrong>\u003Cbr>“From this set of user interviews, identify:\u003C\u002Fp>\n\n\n\n\u003Cblockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n\u003Cul class=\"wp-block-list\">\n\u003Cli>3 recurring problems\u003C\u002Fli>\n\n\n\n\u003Cli>2 product innovation opportunities\u003C\u002Fli>\n\n\n\n\u003Cli>1 concise example persona”\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fblockquote>\n\n\n\n\u003Cp>\u003Cstrong>Benefit:\u003C\u002Fstrong> Quickly turn raw feedback into structured insights that guide your product decisions.\u003C\u002Fp>\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"5-brainstorming-solutions\">5. Brainstorming Solutions\u003C\u002Fh3>\n\n\n\u003Cp>Next comes the creative phase: generating ideas for solutions to explore. AI can help the Product Owner go beyond usual patterns and uncover new opportunities during discovery.\u003C\u002Fp>\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"h-how-ai-can-help-3\">\u003Cstrong>How AI can help:\u003C\u002Fstrong>\u003C\u002Fh4>\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Stimulate idea generation (“assisted ideation”).\u003C\u002Fli>\n\n\n\n\u003Cli>Suggest functional or UX variations.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"tool-examples\">\u003Cstrong>Tool examples:\u003C\u002Fstrong>\u003C\u002Fh4>\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Ca href=\"https:\u002F\u002Fmiro.com\u002Fai\u002F?gclsrc=aw.ds&utm_source=chatgpt.com&utm_medium=cpc&utm_campaign=S|GOO|BRN|FR|EN-EN|Brand|Exact&utm_adgroup&adgroupid=153804402949&utm_custom=18259414556&utm_content=677572355197&utm_term=miro+ai&matchtype=e&device=c&location=9056017&gad_source=1&gad_campaignid=18259414556&gbraid=0AAAAACtKBmlQxaKcccroZc9HimIdtoVGU&gclid=Cj0KCQjw5ubABhDIARIsAHMighaOvWSBtqXsXvzkK2ZoWGPy34nDzXEKKr1QTKIOovVw9c9vYlBupVIaAqToEALw_wcB\">Miro AI\u003C\u002Fa> to enrich mind maps\u003C\u002Fli>\n\n\n\n\u003Cli>ChatGPT for basic conceptual wireframes\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>Example prompts:\u003C\u002Fstrong>\u003Cbr>“Give me 10 feature ideas to help a user track their monthly subscriptions better. Rank them by potential impact (high\u002Fmedium\u002Flow) on user retention.”\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Or:\u003C\u002Fstrong> \u003Cbr>“Generate 20 open-ended questions to understand how [user type] manages [identified problem]. Neutral, unbiased questions only.”\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Or:\u003C\u002Fstrong> \u003Cbr>“Propose 10 creative solutions a team could consider to address [user problem].”\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Benefit:\u003C\u002Fstrong> Rapidly generate a wide range of ideas and possibilities, giving your team more options to explore before committing to development.\u003C\u002Fp>\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"6-prioritizing-explored-options\">6. Prioritizing Explored Options\u003C\u002Fh3>\n\n\n\u003Cp>Finally, it is essential to sort solutions based on value, feasibility, and potential impact.\u003C\u002Fp>\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"h-how-ai-can-help-4\">How AI can help:\u003C\u002Fh4>\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Rank solutions using matrices (e.g., effort vs. impact).\u003C\u002Fli>\n\n\n\n\u003Cli>Suggest scoring models based on business criteria.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"tool-examples\">Tool examples:\u003C\u002Fh4>\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Ca href=\"https:\u002F\u002Famplitude.com\u002F?utm_source=chatgpt.com\">Amplitude AI\u003C\u002Fa> to predict product impact\u003C\u002Fli>\n\n\n\n\u003Cli>GPT-4 \u002F ChatGPT in “technical architect” mode (advanced prompt engineering)\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>Example prompts:\u003C\u002Fstrong>\u003Cbr>“Here are 8 feature ideas. Help me place them on a Business Impact vs Technical Complexity matrix, and recommend the 3 best candidates for an MVP.”\u003Cbr>\u003Cstrong>Or:\u003C\u002Fstrong>\u003Cbr>“I want to develop this feature: [describe functional need].\u003Cbr>Can you outline the technical components needed to implement it (backend, frontend, storage, security, third-party services, etc.) in a [React \u002F Node \u002F etc.] stack?\u003Cbr>Also, highlight any potential technical challenges with a relative complexity estimate (low\u002Fmedium\u002Fhigh).”\u003C\u002Fp>\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"summary-aiaugmented-discovery\">Summary: AI-Augmented Discovery\u003C\u002Fh2>\n\n\n\u003Cp>Using AI during Discovery does not replace human judgment:\u003C\u002Fp>\n\n\n\n\u003Cp>It accelerates data collection, organization, and analysis to free up time for strategic thinking.\u003C\u002Fp>\n\n\n\n\u003Cp>By leveraging the right tools and prompts, the Product Owner can transform Discovery:\u003Cbr>From weeks of intensive work ➔ to a few days of informed decision-making.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"writing-jira-tickets-with-ai-myth-or-reality\">Writing Jira Tickets with AI: Myth or Reality?\u003C\u002Fh2>\n\n\n\u003Cp>For a long time, writing Jira tickets was seen as a tedious, manual task.\u003C\u002Fp>\n\n\n\n\u003Cp>Now, AI can turn this into a real opportunity to speed up the process – as long as it is used thoughtfully.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"924\" src=\"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FCBTW-AI-for-Product-Owners-2-article.webp\" alt=\"Minimalist illustration of a person in a black suit with a yellow tie, holding documents and organizing tasks or workflows represented by floating icons and arrows. Used in the context of AI for Product Owners.\" class=\"wp-image-10246\" style=\"width:519px;height:auto\" srcset=\"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FCBTW-AI-for-Product-Owners-2-article.webp 1024w, https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FCBTW-AI-for-Product-Owners-2-article-800x722.webp 800w, https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FCBTW-AI-for-Product-Owners-2-article-100x90.webp 100w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \u002F>\u003C\u002Ffigure>\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"creating-complete-tickets-beyond-title-and-description\">Creating Complete Tickets: Beyond Title and Description\u003C\u002Fh3>\n\n\n\u003Cp>Most AI tools can produce a basic ticket.\u003C\u002Fp>\n\n\n\n\u003Cp>A high-quality ticket goes further:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>A \u003Cstrong>clear functional description\u003C\u002Fstrong>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Detailed acceptance criteria\u003C\u002Fstrong> (Given\u002FWhen\u002FThen or “Etant donné \u002F Lorsque \u002F Alors”)\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Associated test cases\u003C\u002Fstrong>, if needed\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"automating-acceptance-criteria\">Automating Acceptance Criteria\u003C\u002Fh4>\n\n\u003Ch4 class=\"wp-block-heading\" id=\"h-how-ai-can-help-5\">How AI can help:\u003C\u002Fh4>\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Turn vague requests into \u003Cstrong>concrete acceptance scenarios\u003C\u002Fstrong>\u003C\u002Fli>\n\n\n\n\u003Cli>Suggest multiple variations to challenge and clarify scope\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"h-example-tools\">Example tools:\u003C\u002Fh4>\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>ChatGPT\u003C\u002Fstrong> – for targeted prompts to generate acceptance scenarios\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Linear AI Smart Create\u003C\u002Fstrong> – to enrich and structure tickets\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Jira AI Labs\u003C\u002Fstrong> – to automatically populate key fields\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>Example prompt\u003C\u002Fstrong>:\u003Cbr>“From this user request: ‘I want to receive a notification 10 minutes before my scheduled appointment,’ generate:\u003C\u002Fp>\n\n\n\n\u003Cblockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n\u003Cul class=\"wp-block-list\">\n\u003Cli>3 acceptance criteria using Given\u002FWhen\u002FThen\u003C\u002Fli>\n\n\n\n\u003Cli>1 negative criterion (what should \u003Cstrong>not\u003C\u002Fstrong> happen).”\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fblockquote>\n\n\n\n\u003Cp>\u003Cstrong>Expected output:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Given\u003C\u002Fstrong> a user has scheduled an appointment,\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>When\u003C\u002Fstrong> the appointment time is 10 minutes away,\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Then\u003C\u002Fstrong> the user receives a push notification on their phone.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"going-further-generating-manual-test-cases\">Going further: generating manual test cases\u003C\u002Fh3>\n\n\n\u003Cp>A clear ticket also helps QA\u002FTesters.\u003Cbr>Why not ask the AI to generate test scenarios directly? \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Example prompt\u003C\u002Fstrong>:\u003Cbr>“Generate 5 manual test cases from this ticket:\u003C\u002Fp>\n\n\n\n\u003Cblockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Verify reception of push notification\u003C\u002Fli>\n\n\n\n\u003Cli>Failure case if the internet connection is lost\u003C\u002Fli>\n\n\n\n\u003Cli>Case where the reminder is disabled by the user”\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fblockquote>\n\n\n\n\u003Cp>\u003Cstrong>Expected output:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Test 1\u003C\u002Fstrong>: Schedule an appointment ➔ Check that the notification is received 10 minutes before.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Test 2\u003C\u002Fstrong>: Enable airplane mode ➔ Verify that no notification is received.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Test 3\u003C\u002Fstrong>: Disable reminders in settings ➔ Verify that no notification is sent.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"bonus-generating-automated-test-cases-pseudocode\">Bonus: Generating automated test cases (pseudo-code)\u003C\u002Fh3>\n\n\n\u003Cp>For CI\u002FCD teams, AI can also generate automated test scripts.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Example prompt (ChatGPT or GitHub Copilot):\u003C\u002Fstrong>\u003Cbr>“Write an automated test in JavaScript using Jest to verify that the user receives a push notification 10 minutes before a scheduled appointment.”\u003C\u002Fp>\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"optimizing-technical-documentation-for-developers\">Optimizing Technical Documentation for Developers\u003C\u002Fh3>\n\n\n\u003Cp>Writing tickets is often slowed down by unclear information on:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>The APIs involved\u003C\u002Fli>\n\n\n\n\u003Cli>Expected input\u002Foutput data\u003C\u002Fli>\n\n\n\n\u003Cli>Technical dependencies\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"h-how-ai-can-help-6\">How AI can help:\u003C\u002Fh4>\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Generate technical briefs based on functional requirements\u003C\u002Fli>\n\n\n\n\u003Cli>Identify potential impacts (backend, APIs, security, performance)\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"h-example-tools-0\">Example tools:\u003C\u002Fh4>\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>ChatGPT \u002F Claude.ai\u003C\u002Fstrong> for generating technical documentation\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>Example prompt for technical documentation:\u003C\u002Fstrong>\u003Cbr>“From this user story:\u003C\u002Fp>\n\n\n\n\u003Cblockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Feature: Appointment reminder notification\u003C\u002Fli>\n\n\n\n\u003Cli>Input data: appointment time, user time zone\u003C\u002Fli>\n\n\n\n\u003Cli>Output data: push notification in standard format\u003Cbr>Write a concise technical brief for backend and mobile developers. Include: API endpoints to create or modify, business logic, expected error cases.”\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fblockquote>\n\n\n\n\u003Cp>\u003Cstrong>Expected outcome:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Backend\u003C\u002Fstrong>: add a scheduled job based on the appointment time stored in UTC.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Mobile\u003C\u002Fstrong>: listen for a new push event type \u003Ccode>reminder\u003C\u002Fcode> and handle localized display.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"direct-benefits-for-the-product-owner\">Direct benefits for the Product Owner\u003C\u002Fh3>\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Write more complete tickets in half the time.\u003C\u002Fli>\n\n\n\n\u003Cli>Standardize the quality of acceptance criteria.\u003C\u002Fli>\n\n\n\n\u003Cli>Anticipate developers’ questions before they arise.\u003C\u002Fli>\n\n\n\n\u003Cli>Simplify QA by providing test foundations right from the ticket creation stage.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>The PO no longer just writes tickets: they increase product value and raise quality standards.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"h-how-to-build-prompt-templates-to-industrialize-ticket-writing-with-ai\">How to Build ‘Prompt Templates’ to Industrialize Ticket Writing with AI\u003C\u002Fh2>\n\n\n\u003Cp>The goal is to enable any Product Owner to standardize their requests to the AI and quickly produce tickets with consistent quality, without starting from scratch each time.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"912\" src=\"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FCBTW-AI-for-Product-Owners-article-3-1024x912.webp\" alt=\"Flat-style illustration of a person in a suit with a yellow tie, holding a document and managing tasks or workflows represented by floating icons, arrows, and highlighted areas. Used in the context of AI for Product Owners.\" class=\"wp-image-10247\" style=\"width:569px;height:auto\" srcset=\"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FCBTW-AI-for-Product-Owners-article-3-1024x912.webp 1024w, https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FCBTW-AI-for-Product-Owners-article-3-800x713.webp 800w, https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FCBTW-AI-for-Product-Owners-article-3-100x89.webp 100w, https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FCBTW-AI-for-Product-Owners-article-3.webp 1502w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \u002F>\u003C\u002Ffigure>\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"why-use-prompt-templates\">Why Use Prompt Templates?\u003C\u002Fh3>\n\n\n\u003Cp>Using templates allows you to:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Save time by avoiding rewriting each request.\u003C\u002Fli>\n\n\n\n\u003Cli>Ensure consistent quality across ticket structures.\u003C\u002Fli>\n\n\n\n\u003Cli>Easily delegate to other POs, PMs, or junior team members.\u003C\u002Fli>\n\n\n\n\u003Cli>Get the most out of AI by clearly framing your expectations.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"how-to-build-a-good-prompt-template\">How to Build a Good Prompt Template\u003C\u002Fh2>\n\n\n\u003Cp>\u003Cstrong>A solid prompt template for tickets should include:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Col class=\"wp-block-list\">\n\u003Cli>Functional context – What is it? For whom? Why?\u003C\u002Fli>\n\n\n\n\u003Cli>Delivery expectations – Business description, acceptance criteria, and potential test cases.\u003C\u002Fli>\n\n\n\n\u003Cli>Expected format – For example, Given\u002FWhen\u002FThen.\u003C\u002Fli>\n\n\n\n\u003Cli>Style guidelines – Clear, concise, no unnecessary jargon.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>O\u003C\u002Fstrong>ptimization request – Include edge cases or error scenarios.\u003C\u002Fli>\n\u003C\u002Fol>\n\n\n\n\u003Cblockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\u003Ch3 class=\"wp-block-heading\" id=\"reusable-prompt-template-example\">Reusable Prompt Template Example\u003C\u002Fh3>\n\n\u003Ch4 class=\"wp-block-heading\" id=\"h-prompt-type\">\u003Cstrong>Prompt Type:\u003C\u002Fstrong>\u003C\u002Fh4>\n\n\n\u003Cp>\u003Cstrong>Context:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Product: [brief description]\u003C\u002Fli>\n\n\n\n\u003Cli>Feature: [expected functionality]\u003C\u002Fli>\n\n\n\n\u003Cli>Target User: [primary user type]\u003C\u002Fli>\n\n\n\n\u003Cli>Business Goal: [problem solved or value delivered]\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>Your Mission:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Generate a clear functional description (max 5 lines)\u003C\u002Fli>\n\n\n\n\u003Cli>Propose 3 to 5 acceptance criteria in Given\u002FWhen\u002FThen format\u003C\u002Fli>\n\n\n\n\u003Cli>Generate 2 associated manual test cases\u003C\u002Fli>\n\n\n\n\u003Cli>Generate 1 critical error scenario to test\u003C\u002Fli>\n\n\n\n\u003Cli>If possible, write a mini technical brief for the developer (APIs impacted, input\u002Foutput data)\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>Style Guidelines:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Stay neutral and factual\u003C\u002Fli>\n\n\n\n\u003Cli>Use simple sentences\u003C\u002Fli>\n\n\n\n\u003Cli>Avoid marketing language\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"scale-further-with-prompt-libraries\">Scale Further with “Prompt Libraries”\u003C\u002Fh3>\n\n\n\u003Cp>To take it even further:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Build a Notion or Confluence library with your standard prompt templates: “New Button,” “New Signup Flow,” “Add Notification,” etc.\u003C\u002Fli>\n\n\n\n\u003Cli>Define variable “slots” in your templates: [Product], [User], [Action], [Expected Impact].\u003C\u002Fli>\n\n\n\n\u003Cli>Use tools like Zapier to automate sending prompts to ChatGPT or an internal AI agent and automatically retrieve the formatted ticket.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"direct-benefits-for-the-product-owner\">Direct Benefits for the Product Owner\u003C\u002Fh3>\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Less time lost structuring each ticket\u003C\u002Fli>\n\n\n\n\u003Cli>Consistent quality even at high volumes\u003C\u002Fli>\n\n\n\n\u003Cli>Simplified handover to developers and QA\u003C\u002Fli>\n\n\n\n\u003Cli>Industrialization of Product Management\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fblockquote>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"h-will-product-owners-disappear-tomorrow\">Will Product Owners Disappear Tomorrow?\u003C\u002Fh2>\n\n\n\u003Cfigure class=\"wp-block-image size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"698\" src=\"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FCBTW-AI-for-Product-Owners-4-article.webp\" alt=\"Illustration of a businesswoman holding a tablet and interacting with a humanoid robot in a suit, symbolizing collaboration between humans and AI in a professional setting. Used in the context of AI for Product Owners.\" class=\"wp-image-10260\" style=\"width:541px;height:auto\" srcset=\"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FCBTW-AI-for-Product-Owners-4-article.webp 1024w, https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FCBTW-AI-for-Product-Owners-4-article-800x545.webp 800w, https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FCBTW-AI-for-Product-Owners-4-article-100x68.webp 100w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>The automation of certain tasks raises a concern: will the PO role disappear?\u003C\u002Fp>\n\n\n\n\u003Cp>Let us be clear: no — but it will evolve.\u003C\u002Fp>\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-ai-cannot-do\">What AI cannot do:\u003C\u002Fh3>\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Translate a complex business strategy into product priorities.\u003C\u002Fli>\n\n\n\n\u003Cli>Mediate between stakeholders with conflicting interests.\u003C\u002Fli>\n\n\n\n\u003Cli>Build a deep sense of empathy for the end user.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"example-of-a-strategic-prompt\">Example of a strategic prompt\u003C\u002Fh3>\n\n\n\u003Cp>For Amplitude AI \u002F ChatGPT Business Analysis:\u003Cbr>“From these three potential features for our mobile health app, estimate:\u003C\u002Fp>\n\n\n\n\u003Cblockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n\u003Cul class=\"wp-block-list\">\n\u003Cli>The user engagement potential\u003C\u002Fli>\n\n\n\n\u003Cli>The attrition risk if not implemented\u003C\u002Fli>\n\n\n\n\u003Cli>The 6-month ROI\u003Cbr>Provide a prioritization recommendation based on these elements.”\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fblockquote>\n\n\n\n\u003Cp>\u003Cstrong>Outcome: \u003C\u002Fstrong>the PO grounds decisions on enriched data and strengthens their role as product decision-maker.\u003C\u002Fp>\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"conclusion\">Conclusion\u003C\u002Fh2>\n\n\n\u003Cp>AI is a real opportunity for Product Owners who know how to use it:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Less cognitive load on mechanical tasks\u003C\u002Fli>\n\n\n\n\u003Cli>More time to drive the vision, listen to users, and align teams\u003C\u002Fli>\n\n\n\n\u003Cli>Stronger ability to make better product decisions, based on faster and richer insights\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Tomorrow, the best PO will not be the one who writes the best tickets, but the one who knows how to use AI to become the strategist of the product.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"671\" src=\"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FCBTW-AI-for-Product-Owners-5-article.webp\" alt=\"Minimalist illustration of a woman and a man standing next to a large gift box wrapped with a big yellow bow, surrounded by floating balloons, suggesting celebration or surprise. Used in the context of AI for Product Owners.\" class=\"wp-image-10261\" style=\"width:568px;height:auto\" srcset=\"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FCBTW-AI-for-Product-Owners-5-article.webp 1024w, https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FCBTW-AI-for-Product-Owners-5-article-800x524.webp 800w, https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FCBTW-AI-for-Product-Owners-5-article-100x66.webp 100w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \u002F>\u003C\u002Ffigure>\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"bonus-readytouse-prompt-packs\">Bonus: Ready-to-Use Prompt Packs\u003C\u002Fh2>\n\n\n\u003Cp>To help you take action right away, here are 3 AI prompt template packs:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Discovery\u003C\u002Fstrong>: Recruit, interview, synthesize\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Tickets\u003C\u002Fstrong>: Write, test, brief developers\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Documentation\u003C\u002Fstrong>: Describe flows, simplify architecture\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"further-reading\">Further Reading\u003C\u002Fh2>\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Ca href=\"https:\u002F\u002Fuxdesign.cc\u002Fchatgpt-cannot-do-user-research-1c5a34c35abf\">ChatGPT cannot conduct real user research, but it can stimulate creativity and help draft early versions for human refinement.\u003C\u002Fa>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca href=\"https:\u002F\u002Fwww.mckinsey.com\u002Findustries\u002Ftechnology-media-and-telecommunications\u002Four-insights\u002Fhow-generative-ai-could-accelerate-software-product-time-to-market\">Generative AI can accelerate time to market by around 5%, improve Product Manager productivity by 40%, and enhance employee experience by up to 100%.\u003C\u002Fa> \u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca href=\"https:\u002F\u002Fwww.media.thiga.co\u002Fcomment-utiliser-ia-chatgpt-pour-sa-strategie-product-management\">In product development, AI is transforming speed, quality, and innovation by reshaping how software is built.\u003C\u002Fa>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca href=\"https:\u002F\u002Fpodcast.ausha.co\u002Fclef-de-voute\u002Fcomment-l-ia-impacte-concretement-les-metiers-du-product-guillaume-simon-photoroom-113\">Exploring how AI concretely impacts product roles, including insights from Guillaume Simon at PhotoRoom.\u003C\u002Fa>\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"h-need-help-in-ai-powered-product-transformation\">Need help in AI-powered product transformation?\u003C\u002Fh2>\n\n\n\u003Cp>We turn bold visions into tangible digital solutions. We guide strategy, shape high-performing teams, and build digital products that align with real business needs and user expectations. \u003Ca href=\"https:\u002F\u002Fstaging.cbtw.tech\u002Fservice-overview\u002Fstrategy-product-transformation\u002F\">Our expertise\u003C\u002Fa> spans crafting intuitive UX designs, architecting scalable systems, and applying agile delivery to maximize adoption and impact.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca href=\"https:\u002F\u002Fstaging.cbtw.tech\u002Fcontact\u002F\">Contact us\u003C\u002Fa> to discuss your specific needs!\u003C\u002Fp>\n",false,{"rendered":493,"protected":491},"\u003Cp>Discover how Product Owners can use AI to speed up Discovery, write better tickets, and improve product decisions while keeping users at the center.\u003C\u002Fp>\n",10237,"open","standard",{"_acf_changed":491,"content-type":9,"inline_featured_image":491,"footnotes":9},[499],46,[501,502,503,504,505],232,476,433,474,472,[],[508],459,[510,485,511,512,513,514,515,516,517,518,519,520,521,522],"post-10235","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-ai","tag-design-thinking","tag-digital-product","tag-po","tag-product-owner","cbtw_services-strategy-product-transformation",{"authors":9,"article_authors":491,"direct_external_link":9,"post_region":524,"layout_builder":525},"global",[526],{"acf_fc_layout":527,"title":187,"ui_v2":528,"short_description":529,"cbtw_related_group_filters":530,"items":491,"link":536,"hubspot_form_id":9,"mainPostId":479,"region":540},"block_insights",true,"Access related expert insights",{"cbtw_related_category_filter":531,"cbtw_related_tag_filter":533,"cbtw_related_industry_filter":534,"cbtw_related_service_filter":535},[189,532],"case-studies",[],[],[],{"title":537,"url":538,"target":539},"View all insights","https:\u002F\u002Fstaging.cbtw.tech\u002Finsights","_self","emea","\u003C!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - 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