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Google Ads and Meta Ads ROAS reached 488.69 and 185.05 respectively, proving the impact of our data-driven approach.",{"ID":698,"id":698,"title":699,"filename":700,"filesize":701,"url":702,"link":703,"alt":704,"author":663,"description":699,"caption":699,"name":705,"status":546,"uploaded_to":706,"date":707,"modified":708,"menu_order":14,"mime_type":550,"type":551,"subtype":552,"icon":553,"width":709,"height":710,"sizes":711},4879,"E-commerce-growth-in-volatile-marketplace-GFI","GFI-mockup-V2.png",4933010,"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FGFI-mockup-V2.png","https:\u002F\u002Fstaging.cbtw.tech\u002F?attachment_id=4879","E-commerce growth in volatile marketplace GFI","gfi-mockup-v2",4878,"2024-11-12 16:09:52","2026-03-20 05:48:04",3000,2000,{"thumbnail":712,"thumbnail-width":556,"thumbnail-height":713,"medium":714,"medium-width":674,"medium-height":715,"medium_large":702,"medium_large-width":676,"medium_large-height":716,"large":717,"large-width":679,"large-height":718,"1536x1536":702,"1536x1536-width":681,"1536x1536-height":679,"2048x2048":702,"2048x2048-width":683,"2048x2048-height":719},"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FGFI-mockup-V2-100x67.png",67,"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FGFI-mockup-V2-800x533.png",533,512,"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FGFI-mockup-V2-1024x683.png",683,1365,{"title":646,"url":721,"target":253},"https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002Fdelivering-e-commerce-growth-in-a-volatile-marketplace",[723,725],{"card_number":724,"card_legend":693},"185.05",{"card_number":726,"card_legend":727},"+110.67%","Purchase on Meta",{"title":729,"quote":730,"description":731,"image":732,"cta":754,"cards":756,"mobile_square":511,"hubspot_form_id":558},"Boosting Micadoni’s E-commerce Sales through Strategic Digital Marketing","We partnered with Micadoni, a growing e-commerce furniture retailer, to overhaul its digital marketing by refining audience targeting, optimizing ads on Meta and Google, and reallocating ad spend in real time; as a result of this tailored performance marketing strategy, we helped tripling Micadoni’s sales, achieve a 10× return on ad spend, and expand successfully into three new European markets.","\u003Cp>“\u003Cem>The collaboration with CBTW helped us strongly accelerate our online sales, we had convictions and knew where we wanted to go but needed a partner to materialize it all. 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this new system streamlined incident handling from creation to resolution, improved traceability and cross-department collaboration, reduced manual errors, and scaled with the client’s growing operational complexity.",{"ID":766,"id":766,"title":767,"filename":768,"filesize":769,"url":770,"link":771,"alt":772,"author":513,"description":767,"caption":767,"name":767,"status":546,"uploaded_to":501,"date":773,"modified":774,"menu_order":14,"mime_type":640,"type":551,"subtype":641,"icon":553,"width":642,"height":642,"sizes":775},12580,"cbtw-case-study-digital-product-real-time-event-management-public-transportation-modernization","cbtw-case-study-digital-product-real-time-event-management-public-transportation-modernization.jpg",34961,"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002Fcbtw-case-study-digital-product-real-time-event-management-public-transportation-modernization.jpg","https:\u002F\u002Fstaging.cbtw.tech\u002Fservice-overview\u002Fstrategy-product-transformation\u002Fdigital-product\u002Fcbtw-case-study-digital-product-real-time-event-management-public-transportation-modernization\u002F","Person unlocking or accessing a shared electric bike using a smartphone app, illustrating real-time digital services and mobile-enabled public transportation solutions.","2026-02-24 13:27:03","2026-02-24 13:27:33",{"thumbnail":776,"thumbnail-width":556,"thumbnail-height":556,"medium":770,"medium-width":642,"medium-height":642,"medium_large":770,"medium_large-width":642,"medium_large-height":642,"large":770,"large-width":642,"large-height":642,"1536x1536":770,"1536x1536-width":642,"1536x1536-height":642,"2048x2048":770,"2048x2048-width":642,"2048x2048-height":642},"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002Fcbtw-case-study-digital-product-real-time-event-management-public-transportation-modernization-100x100.jpg",{"title":646,"url":778,"target":253},"https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002Fwe-modernized-real-time-event-management-for-a-global-public-transportation-provider",[780,783],{"card_number":781,"card_legend":782},"Unified","real-time operations",{"card_number":784,"card_legend":785},"End-to-end","event visibility",{"acf_fc_layout":787,"cbtw_list_key":788,"cbtw_list_title":789,"cbtw_list_intro":9,"cbtw_list_conclusion":9,"cbtw_list_items":790,"cta_link":9,"hubspot_form_id":558},"block_dynamic_list","COLLABORATION","Why work with us",[791,808,824,840,856],{"cbtw_list_item_title":792,"cbtw_list_item_description":793,"cbtw_list_item_image":794,"cbtw_list_item_video":807},"Flexible delivery models","\u003Cp>Team augmentation​, advisory &amp; strategic consulting, dedicated delivery team, project-based consulting​ or managed services. We adapt our role to your way of working: onsite, hybrid, or remote.\u003C\u002Fp>\n",{"ID":795,"id":795,"title":796,"filename":797,"filesize":798,"url":799,"link":800,"alt":801,"author":513,"description":796,"caption":796,"name":796,"status":546,"uploaded_to":519,"date":802,"modified":803,"menu_order":14,"mime_type":640,"type":551,"subtype":641,"icon":553,"width":804,"height":804,"sizes":805},12201,"cbtw-strategy-product-transformation-consulting-flexible-approac","cbtw-strategy-product-transformation-consulting-flexible-approac.jpg",68475,"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002Fcbtw-strategy-product-transformation-consulting-flexible-approac.jpg","https:\u002F\u002Fstaging.cbtw.tech\u002Fservice-overview\u002Fstrategy-product-transformation\u002Fcbtw-strategy-product-transformation-consulting-flexible-approac\u002F","Soft layered 3D abstract shapes in warm brown and beige tones, creating a smooth, organic visual texture","2026-01-20 14:56:25","2026-01-20 14:56:33",660,{"thumbnail":806,"thumbnail-width":556,"thumbnail-height":556,"medium":799,"medium-width":804,"medium-height":804,"medium_large":799,"medium_large-width":804,"medium_large-height":804,"large":799,"large-width":804,"large-height":804,"1536x1536":799,"1536x1536-width":804,"1536x1536-height":804,"2048x2048":799,"2048x2048-width":804,"2048x2048-height":804},"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002Fcbtw-strategy-product-transformation-consulting-flexible-approac-100x100.jpg",{"video":9},{"cbtw_list_item_title":809,"cbtw_list_item_description":810,"cbtw_list_item_image":811,"cbtw_list_item_video":823},"End-to-end expertise","\u003Cp>We support every stage of a digital product’s lifecycle. 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