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To support their growth, they launched an internal digital marketing service designed to generate qualified leads for each franchisee.\u003C\u002Fp>\n\n\n\n\u003Cp>Their ambition was to offer a ready-to-use acquisition service that drives measurable results. The reality was more complex. Delivering performance at scale, across dozens of local campaigns, requires structure, speed, and continuous monitoring.\u003C\u002Fp>\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"h-challenges\">Challenges\u003C\u002Fh2>\n\n\n\u003Cp>Our client needed to run acquisition campaigns for 50 franchisees at the same time, each with local targeting, specific messaging, and clear expectations on results.\u003C\u002Fp>\n\n\n\n\u003Cp>Three challenges quickly emerged:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Campaign deployment at scale, without delaying commitments made to franchisees\u003C\u002Fli>\n\n\n\n\u003Cli>Consistent performance across all locations, despite differences in local markets\u003C\u002Fli>\n\n\n\n\u003Cli>Clear visibility on results, both centrally and for each franchisee\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>On top of that, a strict business target was set: keep the cost per lead at €13.\u003C\u002Fp>\n\n\n\n\u003Cp>Without the right setup, this type of operation quickly becomes difficult to control.\u003C\u002Fp>\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"h-our-approach\">Our Approach\u003C\u002Fh2>\n\n\n\u003Cp>We focused first on building a structure that could support both scale and performance.\u003C\u002Fp>\n\n\n\n\u003Cp>Each campaign followed the same logic, allowing faster deployment and easier optimization. This created a stable foundation while keeping enough flexibility to adapt to local audiences.\u003C\u002Fp>\n\n\n\n\u003Cp>Then, we worked on three key areas:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Lead capture\u003C\u002Fstrong>: creation of forms designed to collect relevant data while keeping friction low\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Audience targeting\u003C\u002Fstrong>: selection and refinement of audiences to focus on high-intent profiles\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Creative testing\u003C\u002Fstrong>: multiple messages and visuals launched in parallel to identify what drives results\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Campaigns ran over a two-month period, with ongoing adjustments based on performance data.\u003C\u002Fp>\n\n\n\n\u003Cp>At the same time, we built dashboards to give full visibility on results. Dietplus teams could track performance daily, across all campaigns, and take informed decisions.\u003C\u002Fp>\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"h-the-results\">The Results\u003C\u002Fh2>\n\n\n\u003Cp>The results went beyond the initial objective.\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>More than 1 million people reached\u003C\u002Fli>\n\n\n\n\u003Cli>4,510 leads generated\u003C\u002Fli>\n\n\n\n\u003Cli>Average cost per lead: €10.1\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>This represents a 22% improvement compared to the initial target.\u003C\u002Fp>\n\n\n\n\u003Cp>Beyond performance, our client now has a structured system to manage multi-local campaigns, along with clear reporting to monitor results over time.\u003C\u002Fp>\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"h-need-some-help\">Need Some Help?\u003C\u002Fh2>\n\n\n\u003Cp>Running acquisition for one brand is one thing. 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From campaign setup to performance tracking, we focus on building systems that deliver results and can be sustained over time.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca href=\"https:\u002F\u002Fstaging.cbtw.tech\u002Fservice-overview\u002Fstrategy-product-transformation\u002Fdigital-product\">Discover our digital marketing services\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003C!DOCTYPE html>\n\u003Chtml lang=\"en\">\n\u003Chead>\n  \n  \n  \u003Ctitle>Azure CTA\u003C\u002Ftitle>\n  \u003Cstyle>\n    @font-face {\n      font-family: 'General Sans Medium';\n      font-weight: normal;\n      font-style: normal;\n    }\n    body {\n      font-family: 'General Sans Medium', Arial, sans-serif;\n      margin: 0;\n      padding: 0;\n      background-color: #FAF9F6;\n    }\n    .banner {\n      display: flex;\n      justify-content: space-between;\n      align-items: center;\n      background-color: #1C1C1C;\n      color: white;\n      padding: 60px 20px;\n      border-radius: 5px;\n      flex-wrap: 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