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Google Ads and Meta Ads ROAS reached 488.69 and 185.05 respectively, proving the impact of our data-driven approach.",{"ID":601,"id":601,"title":602,"filename":603,"filesize":604,"url":605,"link":606,"alt":607,"author":566,"description":602,"caption":602,"name":608,"status":449,"uploaded_to":609,"date":610,"modified":611,"menu_order":13,"mime_type":453,"type":454,"subtype":455,"icon":456,"width":612,"height":613,"sizes":614},4879,"E-commerce-growth-in-volatile-marketplace-GFI","GFI-mockup-V2.png",4933010,"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FGFI-mockup-V2.png","https:\u002F\u002Fstaging.cbtw.tech\u002F?attachment_id=4879","E-commerce growth in volatile marketplace GFI","gfi-mockup-v2",4878,"2024-11-12 16:09:52","2026-03-20 05:48:04",3000,2000,{"thumbnail":615,"thumbnail-width":459,"thumbnail-height":616,"medium":617,"medium-width":577,"medium-height":618,"medium_large":605,"medium_large-width":579,"medium_large-height":619,"large":620,"large-width":582,"large-height":621,"1536x1536":605,"1536x1536-width":584,"1536x1536-height":582,"2048x2048":605,"2048x2048-width":586,"2048x2048-height":622},"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FGFI-mockup-V2-100x67.png",67,"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FGFI-mockup-V2-800x533.png",533,512,"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FGFI-mockup-V2-1024x683.png",683,1365,{"title":549,"url":624,"target":245},"https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002Fdelivering-e-commerce-growth-in-a-volatile-marketplace",[626,628],{"card_number":627,"card_legend":596},"185.05",{"card_number":629,"card_legend":630},"+110.67%","Purchase on Meta",{"title":632,"quote":633,"description":634,"image":635,"cta":657,"cards":659,"mobile_square":414,"hubspot_form_id":461},"Boosting Micadoni’s E-commerce Sales through Strategic Digital Marketing","We partnered with Micadoni, a growing e-commerce furniture retailer, to overhaul its digital marketing by refining audience targeting, optimizing ads on Meta and Google, and reallocating ad spend in real time; as a result of this tailored performance marketing strategy, we helped tripling Micadoni’s sales, achieve a 10× return on ad spend, and expand successfully into three new European markets.","\u003Cp>“\u003Cem>The collaboration with CBTW helped us strongly accelerate our online sales, we had convictions and knew where we wanted to go but needed a partner to materialize it all. 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this new system streamlined incident handling from creation to resolution, improved traceability and cross-department collaboration, reduced manual errors, and scaled with the client’s growing operational complexity.",{"ID":669,"id":669,"title":670,"filename":671,"filesize":672,"url":673,"link":674,"alt":675,"author":416,"description":670,"caption":670,"name":670,"status":449,"uploaded_to":404,"date":676,"modified":677,"menu_order":13,"mime_type":543,"type":454,"subtype":544,"icon":456,"width":545,"height":545,"sizes":678},12580,"cbtw-case-study-digital-product-real-time-event-management-public-transportation-modernization","cbtw-case-study-digital-product-real-time-event-management-public-transportation-modernization.jpg",34961,"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002Fcbtw-case-study-digital-product-real-time-event-management-public-transportation-modernization.jpg","https:\u002F\u002Fstaging.cbtw.tech\u002Fservice-overview\u002Fstrategy-product-transformation\u002Fdigital-product\u002Fcbtw-case-study-digital-product-real-time-event-management-public-transportation-modernization\u002F","Person unlocking or accessing a shared electric bike using a smartphone app, illustrating real-time digital services and mobile-enabled public transportation solutions.","2026-02-24 13:27:03","2026-02-24 13:27:33",{"thumbnail":679,"thumbnail-width":459,"thumbnail-height":459,"medium":673,"medium-width":545,"medium-height":545,"medium_large":673,"medium_large-width":545,"medium_large-height":545,"large":673,"large-width":545,"large-height":545,"1536x1536":673,"1536x1536-width":545,"1536x1536-height":545,"2048x2048":673,"2048x2048-width":545,"2048x2048-height":545},"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002Fcbtw-case-study-digital-product-real-time-event-management-public-transportation-modernization-100x100.jpg",{"title":549,"url":681,"target":245},"https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002Fwe-modernized-real-time-event-management-for-a-global-public-transportation-provider",[683,686],{"card_number":684,"card_legend":685},"Unified","real-time operations",{"card_number":687,"card_legend":688},"End-to-end","event visibility",{"acf_fc_layout":690,"cbtw_list_key":691,"cbtw_list_title":692,"cbtw_list_intro":8,"cbtw_list_conclusion":8,"cbtw_list_items":693,"cta_link":8,"hubspot_form_id":461},"block_dynamic_list","COLLABORATION","Why work with us",[694,711,727,743,759],{"cbtw_list_item_title":695,"cbtw_list_item_description":696,"cbtw_list_item_image":697,"cbtw_list_item_video":710},"Flexible delivery models","\u003Cp>Team augmentation​, advisory & strategic consulting, dedicated delivery team, project-based consulting​ or managed services. 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