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Website & Growth Marketing to Fuel B2B Lead Generation ",{"rendered":487,"protected":488},"\n\u003Cp>For companies in specialized industries such as steel manufacturing, achieving consistent lead generation across multiple European markets can be challenging. \u003Ca href=\"https:\u002F\u002Feu.nlmk.com\u002Fen\u002Fplate\u002Fclabecq\u002F\">NLMK Clabecq\u003C\u002Fa>, a renowned producer of high-quality steel plates for demanding industrial applications — including \u003Ca href=\"https:\u002F\u002Fqt.nlmk.com\u002F\">QUARD (wear-resistant steel) and QUEND (high-yield structural steel)\u003C\u002Fa> — faced exactly this scenario. They had strong products, excellent engineering, and an established reputation. However, generating qualified leads in key European countries was proving difficult. \u003C\u002Fp>\n\n\n\n\u003Cp>To address these specific challenges, NLMK Clabecq initially approached us to improve their website. As we gained deeper insight into their situation, it became clear that a targeted growth marketing strategy would deliver real and measurable results to support their objectives. \u003C\u002Fp>\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"h-a-double-challenge-a-website-built-for-lead-generation-targeted-growth-marketing-nbsp\">A Double Challenge: A Website Built for Lead Generation + Targeted Growth Marketing \u003C\u002Fh2>\n\n\u003Ch3 class=\"wp-block-heading\" id=\"h-step-one-strengthening-the-online-foundation-nbsp\">Step One: Strengthening the Online Foundation \u003C\u002Fh3>\n\n\n\u003Cp>A critical first step was ensuring that when potential buyers landed on the site, they quickly found what they needed. Our website & CMS development team focused on:  \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>A dedicated landing page: We created a focused space to explain QUARD and QUEND in terms that resonate with engineering, construction, and heavy-equipment buyers.  \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Lead capture: The journey on the landing page has been thought to be effortless for prospects to request specs or speak with a sales rep. \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Subtle performance upgrades: Regular plugin updates, minor design refreshes, and behind-the-scenes maintenance optimized the site for faster load times and a smoother user path.  \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>By considering marketing needs from the beginning, the site was built to support lead generation. \u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1793\" src=\"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FNLMK-Landing-page-mockup-to-generate-leads-and-growth-edited.png\" alt=\"\" class=\"wp-image-5661\" srcset=\"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FNLMK-Landing-page-mockup-to-generate-leads-and-growth-edited.png 2048w, https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FNLMK-Landing-page-mockup-to-generate-leads-and-growth-edited-800x700.png 800w, https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FNLMK-Landing-page-mockup-to-generate-leads-and-growth-edited-1024x897.png 1024w, https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FNLMK-Landing-page-mockup-to-generate-leads-and-growth-edited-100x88.png 100w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>\u003C\u002Fp>\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"h-step-two-crafting-a-multi-campaign-growth-strategy-on-linkedin-nbsp\">Step Two: Crafting a Multi-Campaign Growth Strategy on LinkedIn \u003C\u002Fh3>\n\n\n\u003Cp>With a new digital asset in place, the question became how to drive the right eyes to that landing page – and turn them into leads. Our growth marketing team suggested a series of interconnected, data-driven campaigns on LinkedIn that leveraged three key pillars: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Brand Awareness: Build awareness of QUARD and QUEND among targeted decision makers in the construction, lifting equipment, heavy equipment and related industries. \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Follower acquisition: Building a relevant LinkedIn community meant more than just driving numbers; it was about fostering ongoing engagement with an audience that genuinely cared about stainless steel. \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Lead Conversion: Capturing qualified leads through targeted campaigns offering high-value content (such as product brochures) in exchange for contact information that feeds directly into NLMK’s sales pipeline. \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Throughout, our team monitored performance, shifting spend to the best-performing regions. Our approach was to regularly fine-tune targeting, messaging and budgets in real time. \u003C\u002Fp>\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"h-agility-collaboration-and-tangible-results-nbsp\">Agility, Collaboration, and Tangible Results \u003C\u002Fh2>\n\n\n\u003Cp>By combining website optimization with a dynamic growth marketing approach, NLMK Clabecq has seen tangible results: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Brand visibility: Awareness campaigns reached the right professionals at half the industry benchmark CPM, introducing QUARD and QUEND to key markets. \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Follower growth: Achieved a cost per follower of just €0.13, ensuring sustained engagement beyond the campaign. \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Lead generation performance: Across European markets, we generated 255 qualified leads, with a strong 53.6% completion rate on lead forms. These ads also benefited from an optimized cost per lead (€14 in key markets), remaining competitive within the B2B industrial sector. \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Optimized budget allocation: By monitoring real-time metrics, we shifted investment away from inefficient markets to maximize results in higher performing regions. \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"h-thinking-about-your-next-steps-nbsp\">Thinking about your next steps? \u003C\u002Fh2>\n\n\n\u003Cp>If you’re in a manufacturing or industrial sector, you may be wondering how to translate your expertise into consistent leads across multiple markets. NLMK Clabecq’s journey shows that combining a user-friendly web experience with highly targeted paid campaigns can dramatically increase reach, even for niche products. \u003C\u002Fp>\n\n\n\n\u003Cp>Is your website ready to engage the right audience when they arrive? \u003C\u002Fp>\n\n\n\n\u003Cp>Do you have a strategy to build ongoing brand awareness while capturing real leads? \u003C\u002Fp>\n\n\n\n\u003Cp>Could LinkedIn’s specialized targeting open doors to new markets for you? \u003C\u002Fp>\n\n\n\n\u003Cp>Wherever you are, remember that success isn’t just about having the right tools. It’s about creating a real, relevant story around your offerings, and then delivering that story where decision-makers actually spend their time. When development, marketing, and customer teams work together as one – adapting to market realities in real time – you turn an ambitious plan into a lasting competitive advantage. \u003C\u002Fp>\n\n\n\n\u003Cp>Looking for a team to help you achieve this? \u003Ca href=\"https:\u002F\u002Fcollaborationbetterstheworld.com\u002Fservices\u002Fproduct-design-growth\">Contact us\u003C\u002Fa> to receive a tailored quote for your digital projects. \u003C\u002Fp>\n\n\n\n\u003Cp>\u003C\u002Fp>\n",false,{"rendered":490,"protected":488},"\u003Cp>For companies in specialized industries such as steel manufacturing, achieving consistent lead generation across multiple European markets can be challenging. NLMK Clabecq, a renowned producer of high-quality steel plates for demanding industrial applications — including QUARD (wear-resistant steel) and QUEND (high-yield structural steel) — faced exactly this scenario. They had strong products, excellent engineering, and […]\u003C\u002Fp>\n",5657,"open","standard",{"_acf_changed":488,"content-type":9,"inline_featured_image":488,"footnotes":9},[44],[],[498],137,[500],459,[502,482,503,504,505,506,507,508,509,510],"post-5655","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","cbtw_industries-manufacturing","cbtw_services-strategy-product-transformation",{"authors":9,"article_authors":488,"direct_external_link":9,"post_region":512,"layout_builder":513},"global",[514],{"acf_fc_layout":515,"title":187,"ui_v2":516,"short_description":517,"cbtw_related_group_filters":518,"items":488,"link":524,"hubspot_form_id":9,"mainPostId":476,"region":528},"block_insights",true,"Access related expert insights",{"cbtw_related_category_filter":519,"cbtw_related_tag_filter":521,"cbtw_related_industry_filter":522,"cbtw_related_service_filter":523},[520,189],"case-studies",[],[],[],{"title":525,"url":526,"target":527},"View all insights","https:\u002F\u002Fstaging.cbtw.tech\u002Finsights","_self","africa","\u003C!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - 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