[{"data":1,"prerenderedAt":1054},["ShallowReactive",2],{"$fn3t2ttU5lknKKEA8pD37pwUfVaHMnNACjShOPMrXZhE":3,"$fpxPEbesjMNNy9hpCUGvOnKmbczB_cmVAE_rEraEsy5A":247,"$fKInD8Y992zGHNI5SBL7Nw3wGbiqw0_OcGV3ww0H8H1U":402,"$faZGlwIUkiMcveff4ifC4GhCT7N74lRWuXd7MlNnCmyk":412,"$fuZNMe6ku1vs9b3hYoLzMAnh2gXiP13-8mmPauKJlERU":474,"$fwtb1xvQYayxsVsZPGpcmbzVzwOBy8A7qBvb21k-xQFk":1011,"$fy6Kh-PiC4h-i8cYp-Yf9u33JRsdQ5ecIDKUS0_Z_ylY":1030},[4,87,145,163,180,220],{"ID":5,"post_author":6,"post_date":7,"post_date_gmt":7,"post_content":8,"post_title":9,"post_excerpt":8,"post_status":10,"comment_status":11,"ping_status":11,"post_password":8,"post_name":12,"to_ping":8,"pinged":8,"post_modified":7,"post_modified_gmt":7,"post_content_filtered":8,"post_parent":13,"guid":14,"menu_order":15,"post_type":16,"post_mime_type":8,"comment_count":17,"filter":18,"db_id":5,"menu_item_parent":17,"object_id":19,"object":20,"type":21,"type_label":22,"url":23,"title":9,"target":8,"attr_title":8,"description":8,"classes":24,"xfn":8,"layout_type":25,"children":26},13560,"32","2026-03-23 06:52:00","","Services","publish","closed","services-7",0,"https:\u002F\u002Fstaging.cbtw.tech\u002Fpreview\u002Fpost\u002F13560?p=13560&preview=true&post_type=nav_menu_item",1,"nav_menu_item","0","raw","12830","page","post_type","Page","https:\u002F\u002Fstaging.cbtw.tech\u002Fafrica\u002Fservice-overview\u002F",[8],"services",[27,36,49,59,69,78],{"ID":28,"post_author":6,"post_date":7,"post_date_gmt":7,"post_content":29,"post_title":8,"post_excerpt":8,"post_status":10,"comment_status":11,"ping_status":11,"post_password":8,"post_name":30,"to_ping":8,"pinged":8,"post_modified":7,"post_modified_gmt":7,"post_content_filtered":8,"post_parent":13,"guid":31,"menu_order":32,"post_type":16,"post_mime_type":8,"comment_count":17,"filter":18,"db_id":28,"menu_item_parent":33,"object_id":19,"object":20,"type":21,"type_label":22,"url":23,"title":34,"target":8,"attr_title":8,"description":8,"classes":35,"xfn":8,"layout_type":25},13561," ","13561","https:\u002F\u002Fstaging.cbtw.tech\u002Fpreview\u002Fpost\u002F13561?p=13561&preview=true&post_type=nav_menu_item",2,"13560","Services Overview",[8],{"ID":37,"post_author":38,"post_date":7,"post_date_gmt":39,"post_content":29,"post_title":8,"post_excerpt":8,"post_status":10,"comment_status":11,"ping_status":11,"post_password":8,"post_name":40,"to_ping":8,"pinged":8,"post_modified":7,"post_modified_gmt":7,"post_content_filtered":8,"post_parent":41,"guid":42,"menu_order":43,"post_type":16,"post_mime_type":8,"comment_count":17,"filter":18,"db_id":37,"menu_item_parent":33,"object_id":44,"object":20,"type":21,"type_label":22,"url":45,"title":46,"target":8,"attr_title":8,"description":8,"classes":47,"xfn":8,"layout_type":48},10961,"26","2025-10-07 04:51:56","10961",12830,"https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002F10961",3,"7212","https:\u002F\u002Fstaging.cbtw.tech\u002Fafrica\u002Fservice-overview\u002Fsoftware-engineering\u002F","Software Engineering",[8],"default",{"ID":50,"post_author":6,"post_date":7,"post_date_gmt":51,"post_content":29,"post_title":8,"post_excerpt":8,"post_status":10,"comment_status":11,"ping_status":11,"post_password":8,"post_name":52,"to_ping":8,"pinged":8,"post_modified":7,"post_modified_gmt":7,"post_content_filtered":8,"post_parent":41,"guid":53,"menu_order":54,"post_type":16,"post_mime_type":8,"comment_count":17,"filter":18,"db_id":50,"menu_item_parent":33,"object_id":55,"object":20,"type":21,"type_label":22,"url":56,"title":57,"target":8,"attr_title":8,"description":8,"classes":58,"xfn":8,"layout_type":48},13460,"2026-03-20 14:08:45","13460","https:\u002F\u002Fstaging.cbtw.tech\u002Fpreview\u002Fpost\u002F13460?p=13460&preview=true&post_type=nav_menu_item",4,"13023","https:\u002F\u002Fstaging.cbtw.tech\u002Fafrica\u002Fservice-overview\u002Fai-data-platforms\u002F","AI & Data Platforms",[8],{"ID":60,"post_author":38,"post_date":7,"post_date_gmt":61,"post_content":29,"post_title":8,"post_excerpt":8,"post_status":10,"comment_status":11,"ping_status":11,"post_password":8,"post_name":62,"to_ping":8,"pinged":8,"post_modified":7,"post_modified_gmt":7,"post_content_filtered":8,"post_parent":41,"guid":63,"menu_order":64,"post_type":16,"post_mime_type":8,"comment_count":17,"filter":18,"db_id":60,"menu_item_parent":33,"object_id":65,"object":20,"type":21,"type_label":22,"url":66,"title":67,"target":8,"attr_title":8,"description":8,"classes":68,"xfn":8,"layout_type":25},10957,"2025-10-07 04:51:55","cloud-enterprise-platforms-8","https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002Fcloud-enterprise-platforms-8",5,"7500","https:\u002F\u002Fstaging.cbtw.tech\u002Fafrica\u002Fservice-overview\u002Fcloud-and-enterprise-platforms\u002F","Cloud & Enterprise Platforms",[8],{"ID":70,"post_author":6,"post_date":7,"post_date_gmt":51,"post_content":29,"post_title":8,"post_excerpt":8,"post_status":10,"comment_status":11,"ping_status":11,"post_password":8,"post_name":71,"to_ping":8,"pinged":8,"post_modified":7,"post_modified_gmt":7,"post_content_filtered":8,"post_parent":13,"guid":72,"menu_order":73,"post_type":16,"post_mime_type":8,"comment_count":17,"filter":18,"db_id":70,"menu_item_parent":33,"object_id":74,"object":20,"type":21,"type_label":22,"url":75,"title":76,"target":8,"attr_title":8,"description":8,"classes":77,"xfn":8,"layout_type":48},13461,"13461","https:\u002F\u002Fstaging.cbtw.tech\u002Fpreview\u002Fpost\u002F13461?p=13461&preview=true&post_type=nav_menu_item",6,"13141","https:\u002F\u002Fstaging.cbtw.tech\u002Fafrica\u002Fservice-overview\u002Fcybersecurity\u002F","Cybersecurity",[8],{"ID":79,"post_author":38,"post_date":7,"post_date_gmt":39,"post_content":29,"post_title":8,"post_excerpt":8,"post_status":10,"comment_status":11,"ping_status":11,"post_password":8,"post_name":80,"to_ping":8,"pinged":8,"post_modified":7,"post_modified_gmt":7,"post_content_filtered":8,"post_parent":41,"guid":81,"menu_order":82,"post_type":16,"post_mime_type":8,"comment_count":17,"filter":18,"db_id":79,"menu_item_parent":33,"object_id":83,"object":20,"type":21,"type_label":22,"url":84,"title":85,"target":8,"attr_title":8,"description":8,"classes":86,"xfn":8,"layout_type":48},10963,"strategy-product-transformation-8","https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002Fstrategy-product-transformation-8",7,"7149","https:\u002F\u002Fstaging.cbtw.tech\u002Fafrica\u002Fservice-overview\u002Fstrategy-product-transformation\u002F","Strategy, Product & Transformation",[8],{"ID":88,"post_author":38,"post_date":7,"post_date_gmt":39,"post_content":29,"post_title":8,"post_excerpt":8,"post_status":10,"comment_status":11,"ping_status":11,"post_password":8,"post_name":89,"to_ping":8,"pinged":8,"post_modified":7,"post_modified_gmt":7,"post_content_filtered":8,"post_parent":13,"guid":90,"menu_order":91,"post_type":16,"post_mime_type":8,"comment_count":17,"filter":18,"db_id":88,"menu_item_parent":17,"object_id":92,"object":20,"type":21,"type_label":22,"url":93,"title":94,"target":8,"attr_title":8,"description":8,"classes":95,"xfn":8,"layout_type":96,"children":97},10965,"10965","https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002F10965",8,"6941","https:\u002F\u002Fstaging.cbtw.tech\u002Fafrica\u002Fsectors\u002F","Sectors",[8],"sectors",[98,108,117,127,136],{"ID":99,"post_author":38,"post_date":7,"post_date_gmt":39,"post_content":29,"post_title":8,"post_excerpt":8,"post_status":10,"comment_status":11,"ping_status":11,"post_password":8,"post_name":100,"to_ping":8,"pinged":8,"post_modified":7,"post_modified_gmt":7,"post_content_filtered":8,"post_parent":101,"guid":102,"menu_order":103,"post_type":16,"post_mime_type":8,"comment_count":17,"filter":18,"db_id":99,"menu_item_parent":89,"object_id":104,"object":20,"type":21,"type_label":22,"url":105,"title":106,"target":8,"attr_title":8,"description":8,"classes":107,"xfn":8,"layout_type":48},10967,"banking-finance-8",6941,"https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002Fbanking-finance-8",9,"8592","https:\u002F\u002Fstaging.cbtw.tech\u002Fafrica\u002Fsectors\u002Fbanking-and-finance\u002F","Banking & Finance",[8],{"ID":109,"post_author":38,"post_date":7,"post_date_gmt":39,"post_content":29,"post_title":8,"post_excerpt":8,"post_status":10,"comment_status":11,"ping_status":11,"post_password":8,"post_name":110,"to_ping":8,"pinged":8,"post_modified":7,"post_modified_gmt":7,"post_content_filtered":8,"post_parent":101,"guid":111,"menu_order":112,"post_type":16,"post_mime_type":8,"comment_count":17,"filter":18,"db_id":109,"menu_item_parent":89,"object_id":113,"object":20,"type":21,"type_label":22,"url":114,"title":115,"target":8,"attr_title":8,"description":8,"classes":116,"xfn":8,"layout_type":48},10969,"energy-utilities-8","https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002Fenergy-utilities-8",10,"8111","https:\u002F\u002Fstaging.cbtw.tech\u002Fafrica\u002Fsectors\u002Fenergy-utilities\u002F","Energy & Utilities",[8],{"ID":118,"post_author":38,"post_date":119,"post_date_gmt":39,"post_content":29,"post_title":8,"post_excerpt":8,"post_status":10,"comment_status":11,"ping_status":11,"post_password":8,"post_name":120,"to_ping":8,"pinged":8,"post_modified":119,"post_modified_gmt":119,"post_content_filtered":8,"post_parent":101,"guid":121,"menu_order":122,"post_type":16,"post_mime_type":8,"comment_count":17,"filter":18,"db_id":118,"menu_item_parent":89,"object_id":123,"object":20,"type":21,"type_label":22,"url":124,"title":125,"target":8,"attr_title":8,"description":8,"classes":126,"xfn":8,"layout_type":48},10971,"2026-03-23 06:52:01","10971","https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002F10971",11,"8473","https:\u002F\u002Fstaging.cbtw.tech\u002Fafrica\u002Fsectors\u002Fluxury\u002F","Luxury",[8],{"ID":128,"post_author":38,"post_date":119,"post_date_gmt":39,"post_content":29,"post_title":8,"post_excerpt":8,"post_status":10,"comment_status":11,"ping_status":11,"post_password":8,"post_name":129,"to_ping":8,"pinged":8,"post_modified":119,"post_modified_gmt":119,"post_content_filtered":8,"post_parent":101,"guid":130,"menu_order":131,"post_type":16,"post_mime_type":8,"comment_count":17,"filter":18,"db_id":128,"menu_item_parent":89,"object_id":132,"object":20,"type":21,"type_label":22,"url":133,"title":134,"target":8,"attr_title":8,"description":8,"classes":135,"xfn":8,"layout_type":48},10973,"10973","https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002F10973",12,"8191","https:\u002F\u002Fstaging.cbtw.tech\u002Fafrica\u002Fsectors\u002Fmanufacturing-industry\u002F","Manufacturing & Industry",[8],{"ID":137,"post_author":38,"post_date":119,"post_date_gmt":39,"post_content":29,"post_title":8,"post_excerpt":8,"post_status":10,"comment_status":11,"ping_status":11,"post_password":8,"post_name":138,"to_ping":8,"pinged":8,"post_modified":119,"post_modified_gmt":119,"post_content_filtered":8,"post_parent":101,"guid":139,"menu_order":140,"post_type":16,"post_mime_type":8,"comment_count":17,"filter":18,"db_id":137,"menu_item_parent":89,"object_id":141,"object":20,"type":21,"type_label":22,"url":142,"title":143,"target":8,"attr_title":8,"description":8,"classes":144,"xfn":8,"layout_type":48},10975,"telecommunications-media-8","https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002Ftelecommunications-media-8",13,"8746","https:\u002F\u002Fstaging.cbtw.tech\u002Fafrica\u002Fsectors\u002Ftelecommunications-media\u002F","Telecommunications & Media",[8],{"ID":146,"post_author":38,"post_date":119,"post_date_gmt":147,"post_content":29,"post_title":8,"post_excerpt":8,"post_status":10,"comment_status":11,"ping_status":11,"post_password":8,"post_name":148,"to_ping":8,"pinged":8,"post_modified":119,"post_modified_gmt":119,"post_content_filtered":8,"post_parent":13,"guid":149,"menu_order":150,"post_type":16,"post_mime_type":8,"comment_count":17,"filter":18,"db_id":146,"menu_item_parent":17,"object_id":151,"object":20,"type":21,"type_label":22,"url":152,"title":153,"target":8,"attr_title":8,"description":8,"classes":154,"xfn":8,"layout_type":48,"children":155},10977,"2025-10-07 04:51:57","10977","https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002F10977",14,"8384","https:\u002F\u002Fstaging.cbtw.tech\u002Fafrica\u002Fpartners\u002F","Partners",[8],[156],{"ID":157,"post_author":38,"post_date":119,"post_date_gmt":147,"post_content":8,"post_title":158,"post_excerpt":8,"post_status":10,"comment_status":11,"ping_status":11,"post_password":8,"post_name":159,"to_ping":8,"pinged":8,"post_modified":119,"post_modified_gmt":119,"post_content_filtered":8,"post_parent":13,"guid":160,"menu_order":161,"post_type":16,"post_mime_type":8,"comment_count":17,"filter":18,"db_id":157,"menu_item_parent":148,"object_id":151,"object":20,"type":21,"type_label":22,"url":152,"title":158,"target":8,"attr_title":8,"description":8,"classes":162,"xfn":8,"layout_type":48},10979,"Ecosystem","ecosystem-5","https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002Fecosystem-5",15,[8],{"ID":164,"post_author":38,"post_date":119,"post_date_gmt":147,"post_content":29,"post_title":8,"post_excerpt":8,"post_status":10,"comment_status":11,"ping_status":11,"post_password":8,"post_name":165,"to_ping":8,"pinged":8,"post_modified":119,"post_modified_gmt":119,"post_content_filtered":8,"post_parent":13,"guid":166,"menu_order":167,"post_type":16,"post_mime_type":8,"comment_count":17,"filter":18,"db_id":164,"menu_item_parent":17,"object_id":168,"object":20,"type":21,"type_label":22,"url":169,"title":170,"target":8,"attr_title":8,"description":8,"classes":171,"xfn":8,"layout_type":48,"children":172},10981,"10981","https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002F10981",16,"7435","https:\u002F\u002Fstaging.cbtw.tech\u002Fafrica\u002Fabout\u002F","About",[8],[173],{"ID":174,"post_author":38,"post_date":119,"post_date_gmt":147,"post_content":8,"post_title":175,"post_excerpt":8,"post_status":10,"comment_status":11,"ping_status":11,"post_password":8,"post_name":176,"to_ping":8,"pinged":8,"post_modified":119,"post_modified_gmt":119,"post_content_filtered":8,"post_parent":13,"guid":177,"menu_order":178,"post_type":16,"post_mime_type":8,"comment_count":17,"filter":18,"db_id":174,"menu_item_parent":165,"object_id":168,"object":20,"type":21,"type_label":22,"url":169,"title":175,"target":8,"attr_title":8,"description":8,"classes":179,"xfn":8,"layout_type":48},10984,"Company","company-5","https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002Fcompany-5",17,[8],{"ID":181,"post_author":38,"post_date":119,"post_date_gmt":147,"post_content":29,"post_title":8,"post_excerpt":8,"post_status":10,"comment_status":11,"ping_status":11,"post_password":8,"post_name":182,"to_ping":8,"pinged":8,"post_modified":119,"post_modified_gmt":119,"post_content_filtered":8,"post_parent":13,"guid":183,"menu_order":184,"post_type":16,"post_mime_type":8,"comment_count":17,"filter":18,"db_id":181,"menu_item_parent":17,"object_id":185,"object":20,"type":21,"type_label":22,"url":186,"title":187,"target":8,"attr_title":8,"description":8,"classes":188,"xfn":8,"layout_type":189,"children":190},10985,"10985","https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002F10985",18,"74","https:\u002F\u002Fstaging.cbtw.tech\u002Fafrica\u002Finsights\u002F","Insights",[8],"insights",[191,201,210],{"ID":192,"post_author":38,"post_date":119,"post_date_gmt":147,"post_content":8,"post_title":187,"post_excerpt":8,"post_status":10,"comment_status":11,"ping_status":11,"post_password":8,"post_name":193,"to_ping":8,"pinged":8,"post_modified":119,"post_modified_gmt":119,"post_content_filtered":8,"post_parent":13,"guid":194,"menu_order":195,"post_type":16,"post_mime_type":8,"comment_count":17,"filter":18,"db_id":192,"menu_item_parent":182,"object_id":196,"object":197,"type":197,"type_label":198,"title":187,"url":199,"target":8,"attr_title":8,"description":8,"classes":200,"xfn":8,"layout_type":48},10987,"insights-6","https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002Finsights-6",19,"10987","custom","Custom Link","https:\u002F\u002Fstaging.cbtw.tech\u002Fafrica\u002Finsights?categories=insights",[8],{"ID":202,"post_author":38,"post_date":119,"post_date_gmt":147,"post_content":8,"post_title":203,"post_excerpt":8,"post_status":10,"comment_status":11,"ping_status":11,"post_password":8,"post_name":204,"to_ping":8,"pinged":8,"post_modified":119,"post_modified_gmt":119,"post_content_filtered":8,"post_parent":13,"guid":205,"menu_order":206,"post_type":16,"post_mime_type":8,"comment_count":17,"filter":18,"db_id":202,"menu_item_parent":182,"object_id":207,"object":197,"type":197,"type_label":198,"title":203,"url":208,"target":8,"attr_title":8,"description":8,"classes":209,"xfn":8,"layout_type":48},10989,"Case Studies","case-studies-10","https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002Fcase-studies-10",20,"10989","https:\u002F\u002Fstaging.cbtw.tech\u002Fafrica\u002Finsights?categories=case-studies",[8],{"ID":211,"post_author":38,"post_date":119,"post_date_gmt":212,"post_content":8,"post_title":213,"post_excerpt":8,"post_status":10,"comment_status":11,"ping_status":11,"post_password":8,"post_name":214,"to_ping":8,"pinged":8,"post_modified":119,"post_modified_gmt":119,"post_content_filtered":8,"post_parent":13,"guid":215,"menu_order":216,"post_type":16,"post_mime_type":8,"comment_count":17,"filter":18,"db_id":211,"menu_item_parent":182,"object_id":217,"object":197,"type":197,"type_label":198,"title":213,"url":218,"target":8,"attr_title":8,"description":8,"classes":219,"xfn":8,"layout_type":48},10992,"2025-10-07 04:51:58","Resources","resources-10","https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002Fresources-10",21,"10992","https:\u002F\u002Fstaging.cbtw.tech\u002Fafrica\u002Finsights?categories=resources",[8],{"ID":221,"post_author":38,"post_date":119,"post_date_gmt":212,"post_content":29,"post_title":8,"post_excerpt":8,"post_status":10,"comment_status":11,"ping_status":11,"post_password":8,"post_name":222,"to_ping":8,"pinged":8,"post_modified":119,"post_modified_gmt":119,"post_content_filtered":8,"post_parent":13,"guid":223,"menu_order":224,"post_type":16,"post_mime_type":8,"comment_count":17,"filter":18,"db_id":221,"menu_item_parent":17,"object_id":225,"object":20,"type":21,"type_label":22,"url":226,"title":227,"target":8,"attr_title":8,"description":8,"classes":228,"xfn":8,"layout_type":48,"children":229},10993,"10993","https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002F10993",22,"6937","https:\u002F\u002Fstaging.cbtw.tech\u002Fafrica\u002Fcareers\u002F","Careers",[8],[230,237],{"ID":231,"post_author":38,"post_date":119,"post_date_gmt":212,"post_content":8,"post_title":232,"post_excerpt":8,"post_status":10,"comment_status":11,"ping_status":11,"post_password":8,"post_name":233,"to_ping":8,"pinged":8,"post_modified":119,"post_modified_gmt":119,"post_content_filtered":8,"post_parent":13,"guid":234,"menu_order":235,"post_type":16,"post_mime_type":8,"comment_count":17,"filter":18,"db_id":231,"menu_item_parent":222,"object_id":225,"object":20,"type":21,"type_label":22,"url":226,"title":232,"target":8,"attr_title":8,"description":8,"classes":236,"xfn":8,"layout_type":48},10995,"Culture","culture-10","https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002Fculture-10",23,[8],{"ID":238,"post_author":38,"post_date":119,"post_date_gmt":212,"post_content":8,"post_title":239,"post_excerpt":8,"post_status":10,"comment_status":11,"ping_status":11,"post_password":8,"post_name":240,"to_ping":8,"pinged":8,"post_modified":119,"post_modified_gmt":119,"post_content_filtered":8,"post_parent":13,"guid":241,"menu_order":242,"post_type":16,"post_mime_type":8,"comment_count":17,"filter":18,"db_id":238,"menu_item_parent":222,"object_id":243,"object":197,"type":197,"type_label":198,"title":239,"url":244,"target":245,"attr_title":8,"description":8,"classes":246,"xfn":8,"layout_type":48},10998,"Open Positions","open-positions-9","https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002Fopen-positions-9",24,"10998","https:\u002F\u002Fjobs-collaborationbetterstheworld.icims.com\u002Fjobs\u002Fsearch?hashed=-625911731","_blank",[8],[248,288,333,338,343,374,392],{"ID":249,"post_author":6,"post_date":250,"post_date_gmt":251,"post_content":8,"post_title":9,"post_excerpt":8,"post_status":10,"comment_status":11,"ping_status":11,"post_password":8,"post_name":252,"to_ping":8,"pinged":8,"post_modified":250,"post_modified_gmt":250,"post_content_filtered":8,"post_parent":13,"guid":253,"menu_order":15,"post_type":16,"post_mime_type":8,"comment_count":17,"filter":18,"db_id":249,"menu_item_parent":17,"object_id":19,"object":20,"type":21,"type_label":22,"url":23,"title":9,"target":8,"attr_title":8,"description":8,"classes":254,"xfn":8,"layout_type":25,"children":255},13546,"2026-05-27 03:24:45","2026-03-23 03:26:33","services-2","https:\u002F\u002Fstaging.cbtw.tech\u002Fpreview\u002Fpost\u002F13546?p=13546&preview=true&post_type=nav_menu_item",[8],[256,262,267,273,278,283],{"ID":257,"post_author":6,"post_date":250,"post_date_gmt":251,"post_content":29,"post_title":8,"post_excerpt":8,"post_status":10,"comment_status":11,"ping_status":11,"post_password":8,"post_name":258,"to_ping":8,"pinged":8,"post_modified":250,"post_modified_gmt":250,"post_content_filtered":8,"post_parent":13,"guid":259,"menu_order":32,"post_type":16,"post_mime_type":8,"comment_count":17,"filter":18,"db_id":257,"menu_item_parent":260,"object_id":19,"object":20,"type":21,"type_label":22,"url":23,"title":34,"target":8,"attr_title":8,"description":8,"classes":261,"xfn":8,"layout_type":25},13547,"13547","https:\u002F\u002Fstaging.cbtw.tech\u002Fpreview\u002Fpost\u002F13547?p=13547&preview=true&post_type=nav_menu_item","13546",[8],{"ID":263,"post_author":38,"post_date":250,"post_date_gmt":61,"post_content":29,"post_title":8,"post_excerpt":8,"post_status":10,"comment_status":11,"ping_status":11,"post_password":8,"post_name":264,"to_ping":8,"pinged":8,"post_modified":250,"post_modified_gmt":250,"post_content_filtered":8,"post_parent":41,"guid":265,"menu_order":43,"post_type":16,"post_mime_type":8,"comment_count":17,"filter":18,"db_id":263,"menu_item_parent":260,"object_id":44,"object":20,"type":21,"type_label":22,"url":45,"title":46,"target":8,"attr_title":8,"description":8,"classes":266,"xfn":8,"layout_type":48},10955,"10955","https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002F10955",[8],{"ID":268,"post_author":6,"post_date":250,"post_date_gmt":269,"post_content":29,"post_title":8,"post_excerpt":8,"post_status":10,"comment_status":11,"ping_status":11,"post_password":8,"post_name":270,"to_ping":8,"pinged":8,"post_modified":250,"post_modified_gmt":250,"post_content_filtered":8,"post_parent":41,"guid":271,"menu_order":54,"post_type":16,"post_mime_type":8,"comment_count":17,"filter":18,"db_id":268,"menu_item_parent":260,"object_id":55,"object":20,"type":21,"type_label":22,"url":56,"title":57,"target":8,"attr_title":8,"description":8,"classes":272,"xfn":8,"layout_type":48},13482,"2026-03-20 15:16:11","13482","https:\u002F\u002Fstaging.cbtw.tech\u002Fpreview\u002Fpost\u002F13482?p=13482&preview=true&post_type=nav_menu_item",[8],{"ID":274,"post_author":6,"post_date":250,"post_date_gmt":269,"post_content":29,"post_title":8,"post_excerpt":8,"post_status":10,"comment_status":11,"ping_status":11,"post_password":8,"post_name":275,"to_ping":8,"pinged":8,"post_modified":250,"post_modified_gmt":250,"post_content_filtered":8,"post_parent":41,"guid":276,"menu_order":64,"post_type":16,"post_mime_type":8,"comment_count":17,"filter":18,"db_id":274,"menu_item_parent":260,"object_id":65,"object":20,"type":21,"type_label":22,"url":66,"title":67,"target":8,"attr_title":8,"description":8,"classes":277,"xfn":8,"layout_type":25},13485,"13485","https:\u002F\u002Fstaging.cbtw.tech\u002Fpreview\u002Fpost\u002F13485?p=13485&preview=true&post_type=nav_menu_item",[8],{"ID":279,"post_author":6,"post_date":250,"post_date_gmt":269,"post_content":29,"post_title":8,"post_excerpt":8,"post_status":10,"comment_status":11,"ping_status":11,"post_password":8,"post_name":280,"to_ping":8,"pinged":8,"post_modified":250,"post_modified_gmt":250,"post_content_filtered":8,"post_parent":41,"guid":281,"menu_order":73,"post_type":16,"post_mime_type":8,"comment_count":17,"filter":18,"db_id":279,"menu_item_parent":260,"object_id":74,"object":20,"type":21,"type_label":22,"url":75,"title":76,"target":8,"attr_title":8,"description":8,"classes":282,"xfn":8,"layout_type":48},13483,"13483","https:\u002F\u002Fstaging.cbtw.tech\u002Fpreview\u002Fpost\u002F13483?p=13483&preview=true&post_type=nav_menu_item",[8],{"ID":284,"post_author":6,"post_date":250,"post_date_gmt":269,"post_content":29,"post_title":8,"post_excerpt":8,"post_status":10,"comment_status":11,"ping_status":11,"post_password":8,"post_name":285,"to_ping":8,"pinged":8,"post_modified":250,"post_modified_gmt":250,"post_content_filtered":8,"post_parent":41,"guid":286,"menu_order":82,"post_type":16,"post_mime_type":8,"comment_count":17,"filter":18,"db_id":284,"menu_item_parent":260,"object_id":83,"object":20,"type":21,"type_label":22,"url":84,"title":85,"target":8,"attr_title":8,"description":8,"classes":287,"xfn":8,"layout_type":48},13484,"13484","https:\u002F\u002Fstaging.cbtw.tech\u002Fpreview\u002Fpost\u002F13484?p=13484&preview=true&post_type=nav_menu_item",[8],{"ID":289,"post_author":38,"post_date":250,"post_date_gmt":61,"post_content":29,"post_title":8,"post_excerpt":8,"post_status":10,"comment_status":11,"ping_status":11,"post_password":8,"post_name":290,"to_ping":8,"pinged":8,"post_modified":250,"post_modified_gmt":250,"post_content_filtered":8,"post_parent":13,"guid":291,"menu_order":91,"post_type":16,"post_mime_type":8,"comment_count":17,"filter":18,"db_id":289,"menu_item_parent":17,"object_id":92,"object":20,"type":21,"type_label":22,"url":93,"title":94,"target":8,"attr_title":8,"description":8,"classes":292,"xfn":8,"layout_type":96,"children":293},10958,"10958","https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002F10958",[8],[294,300,305,310,315,320,325],{"ID":295,"post_author":38,"post_date":250,"post_date_gmt":39,"post_content":8,"post_title":296,"post_excerpt":8,"post_status":10,"comment_status":11,"ping_status":11,"post_password":8,"post_name":297,"to_ping":8,"pinged":8,"post_modified":250,"post_modified_gmt":250,"post_content_filtered":8,"post_parent":13,"guid":298,"menu_order":103,"post_type":16,"post_mime_type":8,"comment_count":17,"filter":18,"db_id":295,"menu_item_parent":290,"object_id":92,"object":20,"type":21,"type_label":22,"url":93,"title":296,"target":8,"attr_title":8,"description":8,"classes":299,"xfn":8,"layout_type":96},10960,"Sectors Overview","sectors-overview-5","https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002Fsectors-overview-5",[8],{"ID":301,"post_author":38,"post_date":250,"post_date_gmt":39,"post_content":29,"post_title":8,"post_excerpt":8,"post_status":10,"comment_status":11,"ping_status":11,"post_password":8,"post_name":302,"to_ping":8,"pinged":8,"post_modified":250,"post_modified_gmt":250,"post_content_filtered":8,"post_parent":101,"guid":303,"menu_order":112,"post_type":16,"post_mime_type":8,"comment_count":17,"filter":18,"db_id":301,"menu_item_parent":290,"object_id":104,"object":20,"type":21,"type_label":22,"url":105,"title":106,"target":8,"attr_title":8,"description":8,"classes":304,"xfn":8,"layout_type":48},10962,"banking-finance-7","https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002Fbanking-finance-7",[8],{"ID":306,"post_author":38,"post_date":250,"post_date_gmt":39,"post_content":29,"post_title":8,"post_excerpt":8,"post_status":10,"comment_status":11,"ping_status":11,"post_password":8,"post_name":307,"to_ping":8,"pinged":8,"post_modified":250,"post_modified_gmt":250,"post_content_filtered":8,"post_parent":101,"guid":308,"menu_order":122,"post_type":16,"post_mime_type":8,"comment_count":17,"filter":18,"db_id":306,"menu_item_parent":290,"object_id":113,"object":20,"type":21,"type_label":22,"url":114,"title":115,"target":8,"attr_title":8,"description":8,"classes":309,"xfn":8,"layout_type":48},10964,"energy-utilities-7","https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002Fenergy-utilities-7",[8],{"ID":311,"post_author":38,"post_date":250,"post_date_gmt":39,"post_content":29,"post_title":8,"post_excerpt":8,"post_status":10,"comment_status":11,"ping_status":11,"post_password":8,"post_name":312,"to_ping":8,"pinged":8,"post_modified":250,"post_modified_gmt":250,"post_content_filtered":8,"post_parent":101,"guid":313,"menu_order":131,"post_type":16,"post_mime_type":8,"comment_count":17,"filter":18,"db_id":311,"menu_item_parent":290,"object_id":123,"object":20,"type":21,"type_label":22,"url":124,"title":125,"target":8,"attr_title":8,"description":8,"classes":314,"xfn":8,"layout_type":48},10966,"10966","https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002F10966",[8],{"ID":316,"post_author":38,"post_date":250,"post_date_gmt":39,"post_content":29,"post_title":8,"post_excerpt":8,"post_status":10,"comment_status":11,"ping_status":11,"post_password":8,"post_name":317,"to_ping":8,"pinged":8,"post_modified":250,"post_modified_gmt":250,"post_content_filtered":8,"post_parent":101,"guid":318,"menu_order":140,"post_type":16,"post_mime_type":8,"comment_count":17,"filter":18,"db_id":316,"menu_item_parent":290,"object_id":132,"object":20,"type":21,"type_label":22,"url":133,"title":134,"target":8,"attr_title":8,"description":8,"classes":319,"xfn":8,"layout_type":48},10968,"10968","https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002F10968",[8],{"ID":321,"post_author":38,"post_date":250,"post_date_gmt":39,"post_content":29,"post_title":8,"post_excerpt":8,"post_status":10,"comment_status":11,"ping_status":11,"post_password":8,"post_name":322,"to_ping":8,"pinged":8,"post_modified":250,"post_modified_gmt":250,"post_content_filtered":8,"post_parent":101,"guid":323,"menu_order":150,"post_type":16,"post_mime_type":8,"comment_count":17,"filter":18,"db_id":321,"menu_item_parent":290,"object_id":141,"object":20,"type":21,"type_label":22,"url":142,"title":143,"target":8,"attr_title":8,"description":8,"classes":324,"xfn":8,"layout_type":48},10970,"telecommunications-media-7","https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002Ftelecommunications-media-7",[8],{"ID":326,"post_author":38,"post_date":250,"post_date_gmt":250,"post_content":29,"post_title":8,"post_excerpt":8,"post_status":10,"comment_status":11,"ping_status":11,"post_password":8,"post_name":327,"to_ping":8,"pinged":8,"post_modified":250,"post_modified_gmt":250,"post_content_filtered":8,"post_parent":101,"guid":328,"menu_order":161,"post_type":16,"post_mime_type":8,"comment_count":17,"filter":18,"db_id":326,"menu_item_parent":290,"object_id":329,"object":20,"type":21,"type_label":22,"url":330,"title":331,"target":8,"attr_title":8,"description":8,"classes":332,"xfn":8,"layout_type":48},14989,"14989","https:\u002F\u002Fstaging.cbtw.tech\u002Fpreview\u002Fpost\u002F14989?p=14989&preview=true&post_type=nav_menu_item","13333","https:\u002F\u002Fstaging.cbtw.tech\u002Fafrica\u002Fsectors\u002Fretail-and-e-commerce\u002F","Retail & E-commerce",[8],{"ID":334,"post_author":38,"post_date":250,"post_date_gmt":39,"post_content":29,"post_title":8,"post_excerpt":8,"post_status":10,"comment_status":11,"ping_status":11,"post_password":8,"post_name":335,"to_ping":8,"pinged":8,"post_modified":250,"post_modified_gmt":250,"post_content_filtered":8,"post_parent":13,"guid":336,"menu_order":167,"post_type":16,"post_mime_type":8,"comment_count":17,"filter":18,"db_id":334,"menu_item_parent":17,"object_id":151,"object":20,"type":21,"type_label":22,"url":152,"title":153,"target":8,"attr_title":8,"description":8,"classes":337,"xfn":8,"layout_type":48},10972,"10972","https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002F10972",[8],{"ID":339,"post_author":38,"post_date":250,"post_date_gmt":39,"post_content":29,"post_title":8,"post_excerpt":8,"post_status":10,"comment_status":11,"ping_status":11,"post_password":8,"post_name":340,"to_ping":8,"pinged":8,"post_modified":250,"post_modified_gmt":250,"post_content_filtered":8,"post_parent":13,"guid":341,"menu_order":178,"post_type":16,"post_mime_type":8,"comment_count":17,"filter":18,"db_id":339,"menu_item_parent":17,"object_id":168,"object":20,"type":21,"type_label":22,"url":169,"title":170,"target":8,"attr_title":8,"description":8,"classes":342,"xfn":8,"layout_type":48},10974,"10974","https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002F10974",[8],{"ID":344,"post_author":38,"post_date":250,"post_date_gmt":147,"post_content":29,"post_title":8,"post_excerpt":8,"post_status":10,"comment_status":11,"ping_status":11,"post_password":8,"post_name":345,"to_ping":8,"pinged":8,"post_modified":250,"post_modified_gmt":250,"post_content_filtered":8,"post_parent":13,"guid":346,"menu_order":184,"post_type":16,"post_mime_type":8,"comment_count":17,"filter":18,"db_id":344,"menu_item_parent":17,"object_id":185,"object":20,"type":21,"type_label":22,"url":186,"title":187,"target":8,"attr_title":8,"description":8,"classes":347,"xfn":8,"layout_type":189,"children":348},10976,"10976","https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002F10976",[8],[349,355,362,368],{"ID":350,"post_author":38,"post_date":250,"post_date_gmt":147,"post_content":8,"post_title":351,"post_excerpt":8,"post_status":10,"comment_status":11,"ping_status":11,"post_password":8,"post_name":352,"to_ping":8,"pinged":8,"post_modified":250,"post_modified_gmt":250,"post_content_filtered":8,"post_parent":13,"guid":353,"menu_order":195,"post_type":16,"post_mime_type":8,"comment_count":17,"filter":18,"db_id":350,"menu_item_parent":345,"object_id":185,"object":20,"type":21,"type_label":22,"url":186,"title":351,"target":8,"attr_title":8,"description":8,"classes":354,"xfn":8,"layout_type":189},10978,"Insights Overview","insights-overview-5","https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002Finsights-overview-5",[8],{"ID":356,"post_author":38,"post_date":250,"post_date_gmt":147,"post_content":8,"post_title":357,"post_excerpt":8,"post_status":10,"comment_status":11,"ping_status":11,"post_password":8,"post_name":358,"to_ping":8,"pinged":8,"post_modified":250,"post_modified_gmt":250,"post_content_filtered":8,"post_parent":13,"guid":359,"menu_order":206,"post_type":16,"post_mime_type":8,"comment_count":17,"filter":18,"db_id":356,"menu_item_parent":345,"object_id":360,"object":197,"type":197,"type_label":198,"title":357,"url":199,"target":8,"attr_title":8,"description":8,"classes":361,"xfn":8,"layout_type":48},10980,"Expert Articles","expert-articles-4","https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002Fexpert-articles-4","10980",[8],{"ID":363,"post_author":38,"post_date":250,"post_date_gmt":147,"post_content":8,"post_title":203,"post_excerpt":8,"post_status":10,"comment_status":11,"ping_status":11,"post_password":8,"post_name":364,"to_ping":8,"pinged":8,"post_modified":250,"post_modified_gmt":250,"post_content_filtered":8,"post_parent":13,"guid":365,"menu_order":216,"post_type":16,"post_mime_type":8,"comment_count":17,"filter":18,"db_id":363,"menu_item_parent":345,"object_id":366,"object":197,"type":197,"type_label":198,"title":203,"url":208,"target":8,"attr_title":8,"description":8,"classes":367,"xfn":8,"layout_type":48},10982,"case-studies-9","https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002Fcase-studies-9","10982",[8],{"ID":369,"post_author":38,"post_date":250,"post_date_gmt":147,"post_content":8,"post_title":213,"post_excerpt":8,"post_status":10,"comment_status":11,"ping_status":11,"post_password":8,"post_name":370,"to_ping":8,"pinged":8,"post_modified":250,"post_modified_gmt":250,"post_content_filtered":8,"post_parent":13,"guid":371,"menu_order":224,"post_type":16,"post_mime_type":8,"comment_count":17,"filter":18,"db_id":369,"menu_item_parent":345,"object_id":372,"object":197,"type":197,"type_label":198,"title":213,"url":218,"target":8,"attr_title":8,"description":8,"classes":373,"xfn":8,"layout_type":48},10983,"resources-9","https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002Fresources-9","10983",[8],{"ID":375,"post_author":38,"post_date":250,"post_date_gmt":147,"post_content":29,"post_title":8,"post_excerpt":8,"post_status":10,"comment_status":11,"ping_status":11,"post_password":8,"post_name":376,"to_ping":8,"pinged":8,"post_modified":250,"post_modified_gmt":250,"post_content_filtered":8,"post_parent":13,"guid":377,"menu_order":235,"post_type":16,"post_mime_type":8,"comment_count":17,"filter":18,"db_id":375,"menu_item_parent":17,"object_id":225,"object":20,"type":21,"type_label":22,"url":226,"title":227,"target":8,"attr_title":8,"description":8,"classes":378,"xfn":8,"layout_type":48,"children":379},10986,"10986","https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002F10986",[8],[380,385],{"ID":381,"post_author":38,"post_date":250,"post_date_gmt":147,"post_content":8,"post_title":232,"post_excerpt":8,"post_status":10,"comment_status":11,"ping_status":11,"post_password":8,"post_name":382,"to_ping":8,"pinged":8,"post_modified":250,"post_modified_gmt":250,"post_content_filtered":8,"post_parent":13,"guid":383,"menu_order":242,"post_type":16,"post_mime_type":8,"comment_count":17,"filter":18,"db_id":381,"menu_item_parent":376,"object_id":225,"object":20,"type":21,"type_label":22,"url":226,"title":232,"target":8,"attr_title":8,"description":8,"classes":384,"xfn":8,"layout_type":48},10988,"culture-9","https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002Fculture-9",[8],{"ID":386,"post_author":38,"post_date":250,"post_date_gmt":147,"post_content":8,"post_title":239,"post_excerpt":8,"post_status":10,"comment_status":11,"ping_status":11,"post_password":8,"post_name":387,"to_ping":8,"pinged":8,"post_modified":250,"post_modified_gmt":250,"post_content_filtered":8,"post_parent":13,"guid":388,"menu_order":389,"post_type":16,"post_mime_type":8,"comment_count":17,"filter":18,"db_id":386,"menu_item_parent":376,"object_id":390,"object":197,"type":197,"type_label":198,"title":239,"url":244,"target":245,"attr_title":8,"description":8,"classes":391,"xfn":8,"layout_type":48},10990,"open-positions-8","https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002Fopen-positions-8",25,"10990",[8],{"ID":393,"post_author":38,"post_date":250,"post_date_gmt":212,"post_content":29,"post_title":8,"post_excerpt":8,"post_status":10,"comment_status":11,"ping_status":11,"post_password":8,"post_name":394,"to_ping":8,"pinged":8,"post_modified":250,"post_modified_gmt":250,"post_content_filtered":8,"post_parent":13,"guid":395,"menu_order":396,"post_type":16,"post_mime_type":8,"comment_count":17,"filter":18,"db_id":393,"menu_item_parent":17,"object_id":397,"object":20,"type":21,"type_label":22,"url":398,"title":399,"target":8,"attr_title":8,"description":8,"classes":400,"xfn":8,"layout_type":401},10991,"10991","https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002F10991",26,"6718","https:\u002F\u002Fstaging.cbtw.tech\u002Fafrica\u002Fcontact\u002F","Contact",[8],"contact",{"items":403,"count":54},[404,406,408,410],{"value":405,"label":405},"EMEA",{"value":407,"label":407},"APAC",{"value":409,"label":409},"Americas",{"value":411,"label":411},"Africa",[413,421,430,439,448,457,466],{"ID":414,"post_author":38,"post_date":212,"post_date_gmt":212,"post_content":8,"post_title":415,"post_excerpt":8,"post_status":10,"comment_status":11,"ping_status":11,"post_password":8,"post_name":416,"to_ping":8,"pinged":8,"post_modified":212,"post_modified_gmt":212,"post_content_filtered":8,"post_parent":13,"guid":417,"menu_order":15,"post_type":16,"post_mime_type":8,"comment_count":17,"filter":18,"db_id":414,"menu_item_parent":17,"object_id":418,"object":197,"type":197,"type_label":198,"title":415,"url":419,"target":8,"attr_title":8,"description":8,"classes":420,"xfn":8,"layout_type":48},10994,"Cookie Settings","cookie-settings-5","https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002Fcookie-settings-5","10994","https:\u002F\u002Fstaging.cbtw.tech\u002Fafrica\u002F",[8],{"ID":422,"post_author":38,"post_date":212,"post_date_gmt":212,"post_content":29,"post_title":8,"post_excerpt":8,"post_status":10,"comment_status":11,"ping_status":11,"post_password":8,"post_name":423,"to_ping":8,"pinged":8,"post_modified":212,"post_modified_gmt":212,"post_content_filtered":8,"post_parent":13,"guid":424,"menu_order":32,"post_type":16,"post_mime_type":8,"comment_count":17,"filter":18,"db_id":422,"menu_item_parent":17,"object_id":425,"object":20,"type":21,"type_label":22,"url":426,"title":427,"target":8,"attr_title":8,"description":8,"classes":428,"xfn":8,"layout_type":429},10996,"10996","https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002F10996","616","https:\u002F\u002Fstaging.cbtw.tech\u002Fafrica\u002Fterms-of-use\u002F","General terms of use",[8],"terms-of-use",{"ID":431,"post_author":38,"post_date":212,"post_date_gmt":212,"post_content":29,"post_title":8,"post_excerpt":8,"post_status":10,"comment_status":11,"ping_status":11,"post_password":8,"post_name":432,"to_ping":8,"pinged":8,"post_modified":212,"post_modified_gmt":212,"post_content_filtered":8,"post_parent":13,"guid":433,"menu_order":43,"post_type":16,"post_mime_type":8,"comment_count":17,"filter":18,"db_id":431,"menu_item_parent":17,"object_id":434,"object":20,"type":21,"type_label":22,"url":435,"title":436,"target":8,"attr_title":8,"description":8,"classes":437,"xfn":8,"layout_type":438},10997,"10997","https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002F10997","687","https:\u002F\u002Fstaging.cbtw.tech\u002Fafrica\u002Fcookie-policy\u002F","Cookies Policy",[8],"cookie-policy",{"ID":440,"post_author":38,"post_date":212,"post_date_gmt":212,"post_content":29,"post_title":8,"post_excerpt":8,"post_status":10,"comment_status":11,"ping_status":11,"post_password":8,"post_name":441,"to_ping":8,"pinged":8,"post_modified":212,"post_modified_gmt":212,"post_content_filtered":8,"post_parent":13,"guid":442,"menu_order":54,"post_type":16,"post_mime_type":8,"comment_count":17,"filter":18,"db_id":440,"menu_item_parent":17,"object_id":443,"object":20,"type":21,"type_label":22,"url":444,"title":445,"target":8,"attr_title":8,"description":8,"classes":446,"xfn":8,"layout_type":447},10999,"10999","https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002F10999","255","https:\u002F\u002Fstaging.cbtw.tech\u002Fafrica\u002Fprivacy-policy\u002F","Privacy Policy",[8],"privacy-policy",{"ID":449,"post_author":38,"post_date":212,"post_date_gmt":212,"post_content":29,"post_title":8,"post_excerpt":8,"post_status":10,"comment_status":11,"ping_status":11,"post_password":8,"post_name":450,"to_ping":8,"pinged":8,"post_modified":212,"post_modified_gmt":212,"post_content_filtered":8,"post_parent":13,"guid":451,"menu_order":64,"post_type":16,"post_mime_type":8,"comment_count":17,"filter":18,"db_id":449,"menu_item_parent":17,"object_id":452,"object":20,"type":21,"type_label":22,"url":453,"title":454,"target":8,"attr_title":8,"description":8,"classes":455,"xfn":8,"layout_type":456},11000,"11000","https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002F11000","403","https:\u002F\u002Fstaging.cbtw.tech\u002Fafrica\u002Fwhistleblowing-policy\u002F","Whistleblowing Policy",[8],"whistleblowing-policy",{"ID":458,"post_author":38,"post_date":212,"post_date_gmt":212,"post_content":29,"post_title":8,"post_excerpt":8,"post_status":10,"comment_status":11,"ping_status":11,"post_password":8,"post_name":459,"to_ping":8,"pinged":8,"post_modified":212,"post_modified_gmt":212,"post_content_filtered":8,"post_parent":13,"guid":460,"menu_order":73,"post_type":16,"post_mime_type":8,"comment_count":17,"filter":18,"db_id":458,"menu_item_parent":17,"object_id":461,"object":20,"type":21,"type_label":22,"url":462,"title":463,"target":8,"attr_title":8,"description":8,"classes":464,"xfn":8,"layout_type":465},11001,"11001","https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002F11001","257","https:\u002F\u002Fstaging.cbtw.tech\u002Fafrica\u002Flodge-a-complaint\u002F","Lodge a complaint",[8],"lodge-a-complaint",{"ID":467,"post_author":38,"post_date":212,"post_date_gmt":212,"post_content":29,"post_title":8,"post_excerpt":8,"post_status":10,"comment_status":11,"ping_status":11,"post_password":8,"post_name":468,"to_ping":8,"pinged":8,"post_modified":212,"post_modified_gmt":212,"post_content_filtered":8,"post_parent":13,"guid":469,"menu_order":82,"post_type":16,"post_mime_type":8,"comment_count":17,"filter":18,"db_id":467,"menu_item_parent":17,"object_id":470,"object":20,"type":21,"type_label":22,"url":471,"title":472,"target":8,"attr_title":8,"description":8,"classes":473,"xfn":8,"layout_type":48},11002,"11002","https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002F11002","2152","https:\u002F\u002Fstaging.cbtw.tech\u002Fafrica\u002Findex-egalite-femmes-hommes-de-72-100\u002F","Index égalité femmes-hommes de 72\u002F100",[8],[475],{"id":476,"date":477,"date_gmt":477,"guid":478,"modified":480,"modified_gmt":480,"slug":481,"status":10,"type":482,"link":483,"title":484,"content":486,"excerpt":489,"author":206,"featured_media":491,"comment_status":492,"ping_status":492,"sticky":488,"template":8,"format":493,"meta":494,"categories":495,"tags":497,"cbtw_industries":499,"cbtw_services":500,"class_list":502,"acf":512,"yoast_head":535,"yoast_head_json":536,"lang":637,"translations":638,"cbtw_post_categories":639,"header":641,"layout_builder":664,"featured_image":672,"industries":677,"services":678,"cbtw_post_author":555,"breadcrumb":682,"primary_category_name":357,"post_region":517,"featured_image_url":553,"primary_industry_name":8,"primary_service_name":85,"pll_sync_post":689,"_links":690,"_embedded":738},3800,"2024-07-02T12:44:24",{"rendered":479},"https:\u002F\u002Fcollaborationbetterstheworld.com\u002Finsights\u002Fpreview\u002F3800?p=3800","2025-09-26T14:19:58","the-difference-between-innovation-and-invention","post","https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002Fthe-difference-between-innovation-and-invention",{"rendered":485},"What is the Difference Between Innovation and Invention?",{"rendered":487,"protected":488},"\n\u003Cp>Terminology matters and even ostensibly obscure disagreements about it can lead to suboptimal results. This is best illustrated by a myth on the origin of languages as told by the Sanpoil tribe of North America.\u003C\u002Fp>\n\n\n\n\u003Cp>In the myth, the fact that there are many different languages today is traced back to a disagreement about the noises made by ducks in flight.\u003C\u002Fp>\n\n\n\n\u003Cp>Before the disagreement, everyone spoke the same language and belonged to the same great community. Friction and borders were kept to a minimum and efficiency was the order of the day. After the duck controverse, this sublime state was however forever altered. People divided into different tribes and started to speak different languages, leading to a slew of new and unexpected problems.\u003C\u002Fp>\n\n\n\n\u003Cp>Unfortunately for us, there are waddlings of metaphorical ducks lurking everywhere in the field of innovation. Our job for today will be to clarify two commonly blurred distinctions. In that way, we hope to provide some clarity for both experienced innovation practitioners looking for a refresher and innovation novices who are looking to break into the field.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"h-what-is-invention\">What is Invention?\u003C\u002Fh2>\n\n\n\u003Cp>A first dispute that arises lies directly at the heart of the field of innovation and has to do with the common confusion between invention and innovation.\u003C\u002Fp>\n\n\n\n\u003Cp>Invention today is not a very popular term. In the eyes of some readers, it might even conjure up images of mad professors creating superheroes and\u002For villains, but it is a supremely useful term to know, as feats of invention are often mislabeled under innovation.\u003C\u002Fp>\n\n\n\n\u003Cp>This conflagration makes it psychologically harder for people to think themselves capable of innovation and in turn discourages people and organizations to get involved with setting up innovation efforts themselves.\u003C\u002Fp>\n\n\n\n\u003Cp>To combat the confusion, we must therefore begin with answering the basic question of this section, namely what is invention? According to \u003Cem>Merriam-Webster\u003C\u002Fem>, invention can be defined as follows:\u003C\u002Fp>\n\n\n\n\u003Cp>1. something invented: – such as a device, contrivance, or process originated after study and experiment\u003Cbr>a product of the imagination (especially : a false conception)\u003Cbr>2. a short keyboard composition featuring two- or three-part counterpoint\u003Cbr>3. the act or process of inventing\u003Cbr>4. productive imagination : inventiveness\u003Cbr>5. discovery, finding\u003C\u002Fp>\n\n\n\n\u003Cp>Crucially, in all the definitions of invention given above which are relevant to the modern business landscape, invention resolves around the creation of something wholly new and original. This can be material or immaterial and is still a very broad definition. As we shall see in the next section however, this differs from innovation in one important aspect. Inventions are not required to be used in order to count as inventions. You could create a most brilliant new contraption but then leave it to gather dust in your garage. Inventions can thus only deliver economic value (beyond the pleasure of creating them) when they have been successfully converted into an innovation.\u003C\u002Fp>\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"h-what-is-innovation\">What is Innovation?\u003C\u002Fh2>\n\n\n\u003Cp>As stated above, you do not necessarily need to create something completely new to become an innovator. Having some skills as an inventor is certainly a nice-to-have, but there are comparatively few people who combine both skillsets.\u003C\u002Fp>\n\n\n\n\u003Cp>Rather, innovators’ most important skillset is to understand customer needs. They can then take pre-existing “inventions” in the broadest explanation of the word and use (several of) these to create a solution for which customers are willing to pay.\u003C\u002Fp>\n\n\n\n\u003Cp>Innovation is thus not about the invention of something new, but about the introduction of something new. More specifically in a business context, this can be narrowed down even further, as innovation is always about the commercialization of the new.\u003C\u002Fp>\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"h-what-is-the-difference-between-innovation-and-invention\">What is the difference between innovation and invention?\u003C\u002Fh2>\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"476\" src=\"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FHow-innovatio-and-invention-work-together-1200x558-1-1024x476.png\" alt=\"\" class=\"wp-image-3803\" srcset=\"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FHow-innovatio-and-invention-work-together-1200x558-1-1024x476.png 1024w, https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FHow-innovatio-and-invention-work-together-1200x558-1-800x372.png 800w, https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FHow-innovatio-and-invention-work-together-1200x558-1-100x47.png 100w, https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FHow-innovatio-and-invention-work-together-1200x558-1.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>Now that we have taken our time to define innovation and invention separately, we bring the two concepts together one final time. As stated above, invention is the word we use to describe the act of creating something new, while innovation is the word, we use to describe the introduction\u002Fcommercialization of the invention to a wider audience.\u003C\u002Fp>\n\n\n\n\u003Cp>If we simplify the situation a bit, we can say that invention usually precedes the innovation process. After all, something usually needs to be invented before it can be marketed and sold to customers (unless you are \u003Ca href=\"https:\u002F\u002Ffr.wikipedia.org\u002Fwiki\u002FNikola_Tesla\">Nikola\u003C\u002Fa>, then you just push your prototype down the hill and let gravity do all the work). Invention and innovation are thus cyclically related to one another, locked in a complex dance in which every new invention sets up a myriad of possibilities for innovation. Each of these innovations will then in turn opens the path to more and more inventions to add to the initial find as products and services get refined through time.\u003C\u002Fp>\n\n\n\n\u003Cp>If you want to learn more about innovation, we have a very good primer on the \u003Ca href=\"https:\u002F\u002Fcollaborationbetterstheworld.com\u002Finsights\u002Fwhat-is-open-innovation-a-definitive-guide\" target=\"_blank\" rel=\"noreferrer noopener\">Open Innovation paradigm\u003C\u002Fa> that tries to answer all of the frequently asked questions on this topic.\u003C\u002Fp>\n",false,{"rendered":490,"protected":488},"\u003Cp>Two commonly blurred distinctions remain. We provide some clarity for both experienced innovation practitioners and innovation novices.\u003C\u002Fp>\n",3915,"open","standard",{"_acf_changed":488,"content-type":8,"inline_featured_image":488,"footnotes":8},[496],46,[498],518,[],[501],459,[503,482,504,505,506,507,508,509,510,511],"post-3800","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-innovation","cbtw_services-strategy-product-transformation",{"authors":8,"article_authors":513,"direct_external_link":8,"post_region":517,"layout_builder":518},[514],{"author_name":515,"author_url":516},"Enrico M.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fforesight-strategy-innovation-sustainability\u002F","global",[519],{"acf_fc_layout":520,"title":187,"ui_v2":521,"short_description":522,"cbtw_related_group_filters":523,"items":488,"link":530,"hubspot_form_id":8,"mainPostId":476,"region":534},"block_insights",true,"Access related expert insights",{"cbtw_related_category_filter":524,"cbtw_related_tag_filter":525,"cbtw_related_industry_filter":527,"cbtw_related_service_filter":528},[189],[526],"innovation",[],[529],"strategy-product-transformation",{"title":531,"url":532,"target":533},"View all insights","https:\u002F\u002Fstaging.cbtw.tech\u002Finsights","_self","africa","\u003C!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\u002F\u002Fyoast.com\u002Fwordpress\u002Fplugins\u002Fseo\u002F -->\n\u003Ctitle>What is the Difference Between Innovation and Invention? - CBTW\u003C\u002Ftitle>\n\u003Cmeta name=\"description\" content=\"Two commonly blurred distinctions remain. CBTW provides some clarity for both experienced innovation practitioners and innovation novices.\" \u002F>\n\u003Cmeta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \u002F>\n\u003Clink rel=\"canonical\" href=\"https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002Fthe-difference-between-innovation-and-invention\" \u002F>\n\u003Cmeta property=\"og:locale\" content=\"en_US\" \u002F>\n\u003Cmeta property=\"og:type\" content=\"article\" \u002F>\n\u003Cmeta property=\"og:title\" content=\"What is the Difference Between Innovation and Invention?\" \u002F>\n\u003Cmeta property=\"og:description\" content=\"Two commonly blurred distinctions remain. CBTW provides some clarity for both experienced innovation practitioners and innovation novices.\" \u002F>\n\u003Cmeta property=\"og:url\" content=\"https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002Fthe-difference-between-innovation-and-invention\" \u002F>\n\u003Cmeta property=\"og:site_name\" content=\"CBTW\" \u002F>\n\u003Cmeta property=\"article:published_time\" content=\"2024-07-02T12:44:24+00:00\" \u002F>\n\u003Cmeta property=\"article:modified_time\" content=\"2025-09-26T14:19:58+00:00\" \u002F>\n\u003Cmeta property=\"og:image\" content=\"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FCBTW_Difference-between-Innovation-and-Invention-scaled.jpg\" \u002F>\n\t\u003Cmeta property=\"og:image:width\" content=\"2560\" \u002F>\n\t\u003Cmeta property=\"og:image:height\" content=\"2560\" \u002F>\n\t\u003Cmeta property=\"og:image:type\" content=\"image\u002Fjpeg\" \u002F>\n\u003Cmeta name=\"author\" content=\"Romain Cohen\" \u002F>\n\u003Cmeta name=\"twitter:card\" content=\"summary_large_image\" \u002F>\n\u003Cmeta name=\"twitter:label1\" content=\"Written by\" \u002F>\n\t\u003Cmeta name=\"twitter:data1\" content=\"Romain Cohen\" \u002F>\n\t\u003Cmeta name=\"twitter:label2\" content=\"Est. reading time\" \u002F>\n\t\u003Cmeta name=\"twitter:data2\" content=\"5 minutes\" \u002F>\n\u003Cscript type=\"application\u002Fld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\u002F\u002Fschema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002Fthe-difference-between-innovation-and-invention#article\",\"isPartOf\":{\"@id\":\"https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002Fthe-difference-between-innovation-and-invention\"},\"author\":{\"name\":\"Romain Cohen\",\"@id\":\"https:\u002F\u002Fstaging.cbtw.tech\u002F#\u002Fschema\u002Fperson\u002Fb1df4a5ab1f1041efe2944093b4321d5\"},\"headline\":\"What is the Difference Between Innovation and Invention?\",\"datePublished\":\"2024-07-02T12:44:24+00:00\",\"dateModified\":\"2025-09-26T14:19:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002Fthe-difference-between-innovation-and-invention\"},\"wordCount\":807,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\u002F\u002Fstaging.cbtw.tech\u002F#organization\"},\"image\":{\"@id\":\"https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002Fthe-difference-between-innovation-and-invention#primaryimage\"},\"thumbnailUrl\":\"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FCBTW_Difference-between-Innovation-and-Invention-scaled.jpg\",\"keywords\":[\"Innovation\"],\"articleSection\":[\"Expert Articles\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002Fthe-difference-between-innovation-and-invention#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002Fthe-difference-between-innovation-and-invention\",\"url\":\"https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002Fthe-difference-between-innovation-and-invention\",\"name\":\"What is the Difference Between Innovation and Invention? - CBTW\",\"isPartOf\":{\"@id\":\"https:\u002F\u002Fstaging.cbtw.tech\u002F#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002Fthe-difference-between-innovation-and-invention#primaryimage\"},\"image\":{\"@id\":\"https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002Fthe-difference-between-innovation-and-invention#primaryimage\"},\"thumbnailUrl\":\"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FCBTW_Difference-between-Innovation-and-Invention-scaled.jpg\",\"datePublished\":\"2024-07-02T12:44:24+00:00\",\"dateModified\":\"2025-09-26T14:19:58+00:00\",\"description\":\"Two commonly blurred distinctions remain. CBTW provides some clarity for both experienced innovation practitioners and innovation novices.\",\"breadcrumb\":{\"@id\":\"https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002Fthe-difference-between-innovation-and-invention#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002Fthe-difference-between-innovation-and-invention\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002Fthe-difference-between-innovation-and-invention#primaryimage\",\"url\":\"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FCBTW_Difference-between-Innovation-and-Invention-scaled.jpg\",\"contentUrl\":\"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FCBTW_Difference-between-Innovation-and-Invention-scaled.jpg\",\"width\":2560,\"height\":2560,\"caption\":\"CBTW_Difference between innovation and invention\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002Fthe-difference-between-innovation-and-invention#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\u002F\u002Fstaging.cbtw.tech\u002F\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is the Difference Between Innovation and Invention?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\u002F\u002Fstaging.cbtw.tech\u002F#website\",\"url\":\"https:\u002F\u002Fstaging.cbtw.tech\u002F\",\"name\":\"CBTW\",\"description\":\"Collaboration Betters The World\",\"publisher\":{\"@id\":\"https:\u002F\u002Fstaging.cbtw.tech\u002F#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\u002F\u002Fstaging.cbtw.tech\u002F?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\u002F\u002Fstaging.cbtw.tech\u002F#organization\",\"name\":\"CBTW\",\"url\":\"https:\u002F\u002Fstaging.cbtw.tech\u002F\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\u002F\u002Fstaging.cbtw.tech\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F\",\"url\":\"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FPrimary_Classic.png\",\"contentUrl\":\"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FPrimary_Classic.png\",\"width\":1001,\"height\":538,\"caption\":\"CBTW\"},\"image\":{\"@id\":\"https:\u002F\u002Fstaging.cbtw.tech\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F\"},\"sameAs\":[\"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fcollaboration-betters-the-world\",\"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fcbtw-it-and-technology\u002F\"]},{\"@type\":\"Person\",\"@id\":\"https:\u002F\u002Fstaging.cbtw.tech\u002F#\u002Fschema\u002Fperson\u002Fb1df4a5ab1f1041efe2944093b4321d5\",\"name\":\"Romain Cohen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\u002F\u002Fstaging.cbtw.tech\u002F#\u002Fschema\u002Fperson\u002Fimage\u002F\",\"url\":\"https:\u002F\u002Fsecure.gravatar.com\u002Favatar\u002F55c8f79b5eeb502344ff7b00e9340665?s=96&d=mm&r=g\",\"contentUrl\":\"https:\u002F\u002Fsecure.gravatar.com\u002Favatar\u002F55c8f79b5eeb502344ff7b00e9340665?s=96&d=mm&r=g\",\"caption\":\"Romain Cohen\"},\"url\":\"https:\u002F\u002Fstaging.cbtw.tech\u002Fauthor\u002Frcohen\u002F\"}]}\u003C\u002Fscript>\n\u003C!-- \u002F Yoast SEO Premium plugin. -->",{"title":537,"description":538,"robots":539,"canonical":483,"og_locale":545,"og_type":546,"og_title":485,"og_description":538,"og_url":483,"og_site_name":547,"article_published_time":548,"article_modified_time":549,"og_image":550,"author":555,"twitter_card":556,"twitter_misc":557,"schema":559},"What is the Difference Between Innovation and Invention? - CBTW","Two commonly blurred distinctions remain. CBTW provides some clarity for both experienced innovation practitioners and innovation novices.",{"index":540,"follow":541,"max-snippet":542,"max-image-preview":543,"max-video-preview":544},"index","follow","max-snippet:-1","max-image-preview:large","max-video-preview:-1","en_US","article","CBTW","2024-07-02T12:44:24+00:00","2025-09-26T14:19:58+00:00",[551],{"width":552,"height":552,"url":553,"type":554},2560,"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FCBTW_Difference-between-Innovation-and-Invention-scaled.jpg","image\u002Fjpeg","Romain Cohen","summary_large_image",{"Written by":555,"Est. reading time":558},"5 minutes",{"@context":560,"@graph":561},"https:\u002F\u002Fschema.org",[562,584,596,599,607,620,631],{"@type":563,"@id":564,"isPartOf":565,"author":566,"headline":485,"datePublished":548,"dateModified":549,"mainEntityOfPage":568,"wordCount":569,"commentCount":13,"publisher":570,"image":572,"thumbnailUrl":553,"keywords":574,"articleSection":576,"inLanguage":577,"potentialAction":578},"Article","https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002Fthe-difference-between-innovation-and-invention#article",{"@id":483},{"name":555,"@id":567},"https:\u002F\u002Fstaging.cbtw.tech\u002F#\u002Fschema\u002Fperson\u002Fb1df4a5ab1f1041efe2944093b4321d5",{"@id":483},807,{"@id":571},"https:\u002F\u002Fstaging.cbtw.tech\u002F#organization",{"@id":573},"https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002Fthe-difference-between-innovation-and-invention#primaryimage",[575],"Innovation",[357],"en-US",[579],{"@type":580,"name":581,"target":582},"CommentAction","Comment",[583],"https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002Fthe-difference-between-innovation-and-invention#respond",{"@type":585,"@id":483,"url":483,"name":537,"isPartOf":586,"primaryImageOfPage":588,"image":589,"thumbnailUrl":553,"datePublished":548,"dateModified":549,"description":538,"breadcrumb":590,"inLanguage":577,"potentialAction":592},"WebPage",{"@id":587},"https:\u002F\u002Fstaging.cbtw.tech\u002F#website",{"@id":573},{"@id":573},{"@id":591},"https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002Fthe-difference-between-innovation-and-invention#breadcrumb",[593],{"@type":594,"target":595},"ReadAction",[483],{"@type":597,"inLanguage":577,"@id":573,"url":553,"contentUrl":553,"width":552,"height":552,"caption":598},"ImageObject","CBTW_Difference between innovation and invention",{"@type":600,"@id":591,"itemListElement":601},"BreadcrumbList",[602,606],{"@type":603,"position":15,"name":604,"item":605},"ListItem","Home","https:\u002F\u002Fstaging.cbtw.tech\u002F",{"@type":603,"position":32,"name":485},{"@type":608,"@id":587,"url":605,"name":547,"description":609,"publisher":610,"potentialAction":611,"inLanguage":577},"WebSite","Collaboration Betters The World",{"@id":571},[612],{"@type":613,"target":614,"query-input":617},"SearchAction",{"@type":615,"urlTemplate":616},"EntryPoint","https:\u002F\u002Fstaging.cbtw.tech\u002F?s={search_term_string}",{"@type":618,"valueRequired":521,"valueName":619},"PropertyValueSpecification","search_term_string",{"@type":621,"@id":571,"name":547,"url":605,"logo":622,"image":627,"sameAs":628},"Organization",{"@type":597,"inLanguage":577,"@id":623,"url":624,"contentUrl":624,"width":625,"height":626,"caption":547},"https:\u002F\u002Fstaging.cbtw.tech\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FPrimary_Classic.png",1001,538,{"@id":623},[629,630],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fcollaboration-betters-the-world","https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fcbtw-it-and-technology\u002F",{"@type":632,"@id":567,"name":555,"image":633,"url":636},"Person",{"@type":597,"inLanguage":577,"@id":634,"url":635,"contentUrl":635,"caption":555},"https:\u002F\u002Fstaging.cbtw.tech\u002F#\u002Fschema\u002Fperson\u002Fimage\u002F","https:\u002F\u002Fsecure.gravatar.com\u002Favatar\u002F55c8f79b5eeb502344ff7b00e9340665?s=96&d=mm&r=g","https:\u002F\u002Fstaging.cbtw.tech\u002Fauthor\u002Frcohen\u002F","en",{"en":476},[640],{"name":357,"slug":189,"term_id":496},{"title":8,"image":642},{"ID":491,"id":491,"title":598,"filename":643,"filesize":644,"url":553,"link":645,"alt":598,"author":646,"description":598,"caption":598,"name":647,"status":648,"uploaded_to":476,"date":649,"modified":650,"menu_order":13,"mime_type":554,"type":651,"subtype":652,"icon":653,"width":552,"height":552,"sizes":654},"CBTW_Difference-between-Innovation-and-Invention-scaled.jpg",950357,"https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002Fthe-difference-between-innovation-and-invention\u002Fglowing-bulb-uniqueness-concept\u002F","20","glowing-bulb-uniqueness-concept","inherit","2024-07-04 08:45:05","2024-07-04 08:47:13","image","jpeg","https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",{"thumbnail":655,"thumbnail-width":656,"thumbnail-height":656,"medium":657,"medium-width":658,"medium-height":658,"medium_large":553,"medium_large-width":659,"medium_large-height":659,"large":660,"large-width":661,"large-height":661,"1536x1536":553,"1536x1536-width":662,"1536x1536-height":662,"2048x2048":553,"2048x2048-width":663,"2048x2048-height":663},"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FCBTW_Difference-between-Innovation-and-Invention-100x100.jpg",100,"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FCBTW_Difference-between-Innovation-and-Invention-800x800.jpg",800,768,"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FCBTW_Difference-between-Innovation-and-Invention-1024x1024.jpg",1024,1536,2048,[665],{"acf_fc_layout":520,"title":187,"ui_v2":521,"short_description":522,"cbtw_related_group_filters":666,"items":488,"link":671,"hubspot_form_id":8},{"cbtw_related_category_filter":667,"cbtw_related_tag_filter":668,"cbtw_related_industry_filter":669,"cbtw_related_service_filter":670},[189],[526],[],[529],{"title":531,"url":532,"target":533},{"alt":598,"caption":673,"description":674,"id":491,"sizes":675,"title":676},"Sydney Harbour Bridge represents the strong link between Australian companies and offshore development centres driving digital innovation.","The iconic Sydney Harbour Bridge spans Sydney Harbour on a clear day, serving as a powerful symbol of connectivity and growth. For Australian organizations, offshore development centres in Vietnam have become a strategic way to access skilled engineering talent, scale technology teams, and accelerate digital transformation. The image reflects the growing partnership between Australia and Vietnam in software development, technology innovation, and Build-Operate-Transfer (BOT) models.",{"full":553,"thumbnail":655,"medium":657,"medium_large":553,"large":660,"1536x1536":553,"2048x2048":553},"Australia and Offshore Development: Building Strong Engineering Partnerships",[],[679],{"term_id":501,"name":85,"slug":529,"term_group":13,"term_taxonomy_id":501,"taxonomy":680,"description":8,"parent":13,"count":681,"filter":18,"term_order":17},"cbtw_services",137,[683,685,688],{"title":604,"url":605,"id":13,"type":684},"home",{"title":187,"url":686,"id":687,"type":20},"https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002F",74,{"title":485,"url":483,"id":476,"type":482},[],{"self":691,"collection":697,"about":700,"author":703,"replies":706,"version-history":709,"predecessor-version":712,"wp:featuredmedia":716,"wp:attachment":719,"wp:term":722,"curies":734},[692],{"href":693,"targetHints":694},"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F3800",{"allow":695},[696],"GET",[698],{"href":699},"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts",[701],{"href":702},"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-json\u002Fwp\u002Fv2\u002Ftypes\u002Fpost",[704],{"embeddable":521,"href":705},"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-json\u002Fwp\u002Fv2\u002Fusers\u002F20",[707],{"embeddable":521,"href":708},"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-json\u002Fwp\u002Fv2\u002Fcomments?post=3800",[710],{"count":32,"href":711},"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F3800\u002Frevisions",[713],{"id":714,"href":715},10562,"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts\u002F3800\u002Frevisions\u002F10562",[717],{"embeddable":521,"href":718},"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia\u002F3915",[720],{"href":721},"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia?parent=3800",[723,726,729,732],{"taxonomy":724,"embeddable":521,"href":725},"category","https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories?post=3800",{"taxonomy":727,"embeddable":521,"href":728},"post_tag","https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-json\u002Fwp\u002Fv2\u002Ftags?post=3800",{"taxonomy":730,"embeddable":521,"href":731},"cbtw_industries","https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-json\u002Fwp\u002Fv2\u002Fcbtw_industries?post=3800",{"taxonomy":680,"embeddable":521,"href":733},"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-json\u002Fwp\u002Fv2\u002Fcbtw_services?post=3800",[735],{"name":736,"href":737,"templated":521},"wp","https:\u002F\u002Fapi.w.org\u002F{rel}",{"author":739,"wp:featuredmedia":790,"wp:term":869},[740],{"id":206,"name":555,"url":8,"description":8,"link":636,"slug":741,"avatar_urls":742,"pll_duplicate_content":488,"yoast_head":745,"yoast_head_json":746,"acf":781,"_links":782},"rcohen",{"24":743,"48":744,"96":635},"https:\u002F\u002Fsecure.gravatar.com\u002Favatar\u002F55c8f79b5eeb502344ff7b00e9340665?s=24&d=mm&r=g","https:\u002F\u002Fsecure.gravatar.com\u002Favatar\u002F55c8f79b5eeb502344ff7b00e9340665?s=48&d=mm&r=g","\u003C!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\u002F\u002Fyoast.com\u002Fwordpress\u002Fplugins\u002Fseo\u002F -->\n\u003Ctitle>Romain CohenCBTW\u003C\u002Ftitle>\n\u003Cmeta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \u002F>\n\u003Clink rel=\"canonical\" href=\"https:\u002F\u002Fstaging.cbtw.tech\u002Fauthor\u002Frcohen\u002F\" \u002F>\n\u003Cmeta property=\"og:locale\" content=\"en_US\" \u002F>\n\u003Cmeta property=\"og:type\" content=\"profile\" \u002F>\n\u003Cmeta property=\"og:title\" content=\"Romain Cohen\" \u002F>\n\u003Cmeta property=\"og:url\" content=\"https:\u002F\u002Fstaging.cbtw.tech\u002Fauthor\u002Frcohen\u002F\" \u002F>\n\u003Cmeta property=\"og:site_name\" content=\"CBTW\" \u002F>\n\u003Cmeta property=\"og:image\" content=\"https:\u002F\u002Fsecure.gravatar.com\u002Favatar\u002F55c8f79b5eeb502344ff7b00e9340665?s=500&d=mm&r=g\" \u002F>\n\u003Cmeta name=\"twitter:card\" content=\"summary_large_image\" \u002F>\n\u003Cscript type=\"application\u002Fld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\u002F\u002Fschema.org\",\"@graph\":[{\"@type\":\"ProfilePage\",\"@id\":\"https:\u002F\u002Fstaging.cbtw.tech\u002Fauthor\u002Frcohen\u002F\",\"url\":\"https:\u002F\u002Fstaging.cbtw.tech\u002Fauthor\u002Frcohen\u002F\",\"name\":\"Romain CohenCBTW\",\"isPartOf\":{\"@id\":\"https:\u002F\u002Fstaging.cbtw.tech\u002F#website\"},\"breadcrumb\":{\"@id\":\"https:\u002F\u002Fstaging.cbtw.tech\u002Fauthor\u002Frcohen\u002F#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\u002F\u002Fstaging.cbtw.tech\u002Fauthor\u002Frcohen\u002F\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\u002F\u002Fstaging.cbtw.tech\u002Fauthor\u002Frcohen\u002F#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\u002F\u002Fstaging.cbtw.tech\u002F\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Archives for Romain Cohen\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\u002F\u002Fstaging.cbtw.tech\u002F#website\",\"url\":\"https:\u002F\u002Fstaging.cbtw.tech\u002F\",\"name\":\"CBTW\",\"description\":\"Collaboration Betters The World\",\"publisher\":{\"@id\":\"https:\u002F\u002Fstaging.cbtw.tech\u002F#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\u002F\u002Fstaging.cbtw.tech\u002F?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\u002F\u002Fstaging.cbtw.tech\u002F#organization\",\"name\":\"CBTW\",\"url\":\"https:\u002F\u002Fstaging.cbtw.tech\u002F\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\u002F\u002Fstaging.cbtw.tech\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F\",\"url\":\"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FPrimary_Classic.png\",\"contentUrl\":\"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FPrimary_Classic.png\",\"width\":1001,\"height\":538,\"caption\":\"CBTW\"},\"image\":{\"@id\":\"https:\u002F\u002Fstaging.cbtw.tech\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F\"},\"sameAs\":[\"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fcollaboration-betters-the-world\",\"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fcbtw-it-and-technology\u002F\"]},{\"@type\":\"Person\",\"@id\":\"https:\u002F\u002Fstaging.cbtw.tech\u002F#\u002Fschema\u002Fperson\u002Fb1df4a5ab1f1041efe2944093b4321d5\",\"name\":\"Romain Cohen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\u002F\u002Fstaging.cbtw.tech\u002F#\u002Fschema\u002Fperson\u002Fimage\u002F\",\"url\":\"https:\u002F\u002Fsecure.gravatar.com\u002Favatar\u002F55c8f79b5eeb502344ff7b00e9340665?s=96&d=mm&r=g\",\"contentUrl\":\"https:\u002F\u002Fsecure.gravatar.com\u002Favatar\u002F55c8f79b5eeb502344ff7b00e9340665?s=96&d=mm&r=g\",\"caption\":\"Romain Cohen\"},\"mainEntityOfPage\":{\"@id\":\"https:\u002F\u002Fstaging.cbtw.tech\u002Fauthor\u002Frcohen\u002F\"}}]}\u003C\u002Fscript>\n\u003C!-- \u002F Yoast SEO Premium plugin. -->",{"title":747,"robots":748,"canonical":636,"og_locale":545,"og_type":749,"og_title":555,"og_url":636,"og_site_name":547,"og_image":750,"twitter_card":556,"schema":753},"Romain CohenCBTW",{"index":540,"follow":541,"max-snippet":542,"max-image-preview":543,"max-video-preview":544},"profile",[751],{"url":752,"type":8,"width":8,"height":8},"https:\u002F\u002Fsecure.gravatar.com\u002Favatar\u002F55c8f79b5eeb502344ff7b00e9340665?s=500&d=mm&r=g",{"@context":560,"@graph":754},[755,763,768,774,778],{"@type":756,"@id":636,"url":636,"name":747,"isPartOf":757,"breadcrumb":758,"inLanguage":577,"potentialAction":760},"ProfilePage",{"@id":587},{"@id":759},"https:\u002F\u002Fstaging.cbtw.tech\u002Fauthor\u002Frcohen\u002F#breadcrumb",[761],{"@type":594,"target":762},[636],{"@type":600,"@id":759,"itemListElement":764},[765,766],{"@type":603,"position":15,"name":604,"item":605},{"@type":603,"position":32,"name":767},"Archives for Romain Cohen",{"@type":608,"@id":587,"url":605,"name":547,"description":609,"publisher":769,"potentialAction":770,"inLanguage":577},{"@id":571},[771],{"@type":613,"target":772,"query-input":773},{"@type":615,"urlTemplate":616},{"@type":618,"valueRequired":521,"valueName":619},{"@type":621,"@id":571,"name":547,"url":605,"logo":775,"image":776,"sameAs":777},{"@type":597,"inLanguage":577,"@id":623,"url":624,"contentUrl":624,"width":625,"height":626,"caption":547},{"@id":623},[629,630],{"@type":632,"@id":567,"name":555,"image":779,"mainEntityOfPage":780},{"@type":597,"inLanguage":577,"@id":634,"url":635,"contentUrl":635,"caption":555},{"@id":636},[],{"self":783,"collection":787},[784],{"href":705,"targetHints":785},{"allow":786},[696],[788],{"href":789},"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-json\u002Fwp\u002Fv2\u002Fusers",[791],{"id":491,"date":792,"slug":647,"type":793,"link":645,"title":794,"author":206,"featured_media":13,"acf":795,"caption":796,"alt_text":598,"media_type":651,"mime_type":554,"media_details":798,"source_url":553,"_links":853},"2024-07-04T08:45:05","attachment",{"rendered":598},{"layout_builder":488},{"rendered":797},"\u003Cp>CBTW_Difference between innovation and invention\u003C\u002Fp>\n",{"width":552,"height":552,"file":643,"filesize":644,"sizes":799,"image_meta":810,"original_image":852},{"medium":800,"large":803,"thumbnail":806,"full":809},{"file":801,"width":658,"height":658,"filesize":802,"mime_type":554,"source_url":657},"CBTW_Difference-between-Innovation-and-Invention-800x800.jpg",108212,{"file":804,"width":661,"height":661,"filesize":805,"mime_type":554,"source_url":660},"CBTW_Difference-between-Innovation-and-Invention-1024x1024.jpg",174106,{"file":807,"width":656,"height":656,"filesize":808,"mime_type":554,"source_url":655},"CBTW_Difference-between-Innovation-and-Invention-100x100.jpg",3480,{"file":643,"width":552,"height":552,"mime_type":554,"source_url":553},{"aperture":17,"credit":8,"camera":8,"caption":811,"created_timestamp":17,"copyright":8,"focal_length":17,"iso":17,"shutter_speed":17,"title":812,"orientation":17,"keywords":813},"glowing bulb uniqueness concept on brown woodentable","glowing bulb uniqueness concept",[814,815,816,817,818,819,820,821,822,823,824,825,826,827,828,829,830,831,832,833,834,835,836,837,838,839,840,841,842,843,844,845,846,847,848,849,850,851],"background","bright","bulb","business","clever","concept","crowd","different","electric","electricity","energy","filament","first","glow","glowing","idea","incandescent","lamp","leadership","light","lightbulb","line","lots","many","mob","object","one","out","power","row","shine","shiny","throng","unique","uniqueness","watt","wood","wooden","CBTW_Difference-between-Innovation-and-Invention.jpg",{"self":854,"collection":858,"about":861,"author":864,"replies":866},[855],{"href":718,"targetHints":856},{"allow":857},[696],[859],{"href":860},"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-json\u002Fwp\u002Fv2\u002Fmedia",[862],{"href":863},"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-json\u002Fwp\u002Fv2\u002Ftypes\u002Fattachment",[865],{"embeddable":521,"href":705},[867],{"embeddable":521,"href":868},"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-json\u002Fwp\u002Fv2\u002Fcomments?post=3915",[870,920,965,966],[871],{"id":496,"link":872,"name":357,"slug":189,"taxonomy":724,"yoast_head":873,"yoast_head_json":874,"lang":637,"translations":899,"acf":902,"_links":903},"https:\u002F\u002Fstaging.cbtw.tech\u002Fcategory\u002Finsights\u002F","\u003C!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\u002F\u002Fyoast.com\u002Fwordpress\u002Fplugins\u002Fseo\u002F -->\n\u003Ctitle>Expert Articles - CBTW\u003C\u002Ftitle>\n\u003Cmeta name=\"robots\" content=\"noindex, follow\" \u002F>\n\u003Cmeta property=\"og:locale\" content=\"en_US\" \u002F>\n\u003Cmeta property=\"og:type\" content=\"article\" \u002F>\n\u003Cmeta property=\"og:title\" content=\"Expert Articles\" \u002F>\n\u003Cmeta property=\"og:url\" content=\"https:\u002F\u002Fstaging.cbtw.tech\u002Fcategory\u002Finsights\u002F\" \u002F>\n\u003Cmeta property=\"og:site_name\" content=\"CBTW\" \u002F>\n\u003Cmeta name=\"twitter:card\" content=\"summary_large_image\" \u002F>\n\u003Cscript type=\"application\u002Fld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\u002F\u002Fschema.org\",\"@graph\":[{\"@type\":\"CollectionPage\",\"@id\":\"https:\u002F\u002Fstaging.cbtw.tech\u002Fcategory\u002Finsights\u002F\",\"url\":\"https:\u002F\u002Fstaging.cbtw.tech\u002Fcategory\u002Finsights\u002F\",\"name\":\"Expert Articles - CBTW\",\"isPartOf\":{\"@id\":\"https:\u002F\u002Fstaging.cbtw.tech\u002F#website\"},\"breadcrumb\":{\"@id\":\"https:\u002F\u002Fstaging.cbtw.tech\u002Fcategory\u002Finsights\u002F#breadcrumb\"},\"inLanguage\":\"en-US\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\u002F\u002Fstaging.cbtw.tech\u002Fcategory\u002Finsights\u002F#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\u002F\u002Fstaging.cbtw.tech\u002F\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Expert Articles\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\u002F\u002Fstaging.cbtw.tech\u002F#website\",\"url\":\"https:\u002F\u002Fstaging.cbtw.tech\u002F\",\"name\":\"CBTW\",\"description\":\"Collaboration Betters The World\",\"publisher\":{\"@id\":\"https:\u002F\u002Fstaging.cbtw.tech\u002F#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\u002F\u002Fstaging.cbtw.tech\u002F?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\u002F\u002Fstaging.cbtw.tech\u002F#organization\",\"name\":\"CBTW\",\"url\":\"https:\u002F\u002Fstaging.cbtw.tech\u002F\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\u002F\u002Fstaging.cbtw.tech\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F\",\"url\":\"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FPrimary_Classic.png\",\"contentUrl\":\"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FPrimary_Classic.png\",\"width\":1001,\"height\":538,\"caption\":\"CBTW\"},\"image\":{\"@id\":\"https:\u002F\u002Fstaging.cbtw.tech\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F\"},\"sameAs\":[\"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fcollaboration-betters-the-world\",\"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fcbtw-it-and-technology\u002F\"]}]}\u003C\u002Fscript>\n\u003C!-- \u002F Yoast SEO Premium plugin. -->",{"title":875,"robots":876,"og_locale":545,"og_type":546,"og_title":357,"og_url":872,"og_site_name":547,"twitter_card":556,"schema":878},"Expert Articles - CBTW",{"index":877,"follow":541},"noindex",{"@context":560,"@graph":879},[880,885,889,895],{"@type":881,"@id":872,"url":872,"name":875,"isPartOf":882,"breadcrumb":883,"inLanguage":577},"CollectionPage",{"@id":587},{"@id":884},"https:\u002F\u002Fstaging.cbtw.tech\u002Fcategory\u002Finsights\u002F#breadcrumb",{"@type":600,"@id":884,"itemListElement":886},[887,888],{"@type":603,"position":15,"name":604,"item":605},{"@type":603,"position":32,"name":357},{"@type":608,"@id":587,"url":605,"name":547,"description":609,"publisher":890,"potentialAction":891,"inLanguage":577},{"@id":571},[892],{"@type":613,"target":893,"query-input":894},{"@type":615,"urlTemplate":616},{"@type":618,"valueRequired":521,"valueName":619},{"@type":621,"@id":571,"name":547,"url":605,"logo":896,"image":897,"sameAs":898},{"@type":597,"inLanguage":577,"@id":623,"url":624,"contentUrl":624,"width":625,"height":626,"caption":547},{"@id":623},[629,630],{"en":496,"de":900,"fr":901},48,460,[],{"self":904,"collection":909,"about":912,"wp:post_type":915,"curies":918},[905],{"href":906,"targetHints":907},"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F46",{"allow":908},[696],[910],{"href":911},"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories",[913],{"href":914},"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-json\u002Fwp\u002Fv2\u002Ftaxonomies\u002Fcategory",[916],{"href":917},"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=46",[919],{"name":736,"href":737,"templated":521},[921],{"id":498,"link":922,"name":575,"slug":526,"taxonomy":727,"yoast_head":923,"yoast_head_json":924,"lang":637,"translations":947,"_links":948},"https:\u002F\u002Fstaging.cbtw.tech\u002Ftag\u002Finnovation\u002F","\u003C!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\u002F\u002Fyoast.com\u002Fwordpress\u002Fplugins\u002Fseo\u002F -->\n\u003Ctitle>Innovation - CBTW\u003C\u002Ftitle>\n\u003Cmeta name=\"robots\" content=\"noindex, follow\" \u002F>\n\u003Cmeta property=\"og:locale\" content=\"en_US\" \u002F>\n\u003Cmeta property=\"og:type\" content=\"article\" \u002F>\n\u003Cmeta property=\"og:title\" content=\"Innovation\" \u002F>\n\u003Cmeta property=\"og:url\" content=\"https:\u002F\u002Fstaging.cbtw.tech\u002Ftag\u002Finnovation\u002F\" \u002F>\n\u003Cmeta property=\"og:site_name\" content=\"CBTW\" \u002F>\n\u003Cmeta name=\"twitter:card\" content=\"summary_large_image\" \u002F>\n\u003Cscript type=\"application\u002Fld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\u002F\u002Fschema.org\",\"@graph\":[{\"@type\":\"CollectionPage\",\"@id\":\"https:\u002F\u002Fstaging.cbtw.tech\u002Ftag\u002Finnovation\u002F\",\"url\":\"https:\u002F\u002Fstaging.cbtw.tech\u002Ftag\u002Finnovation\u002F\",\"name\":\"Innovation - CBTW\",\"isPartOf\":{\"@id\":\"https:\u002F\u002Fstaging.cbtw.tech\u002F#website\"},\"breadcrumb\":{\"@id\":\"https:\u002F\u002Fstaging.cbtw.tech\u002Ftag\u002Finnovation\u002F#breadcrumb\"},\"inLanguage\":\"en-US\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\u002F\u002Fstaging.cbtw.tech\u002Ftag\u002Finnovation\u002F#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\u002F\u002Fstaging.cbtw.tech\u002F\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Innovation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\u002F\u002Fstaging.cbtw.tech\u002F#website\",\"url\":\"https:\u002F\u002Fstaging.cbtw.tech\u002F\",\"name\":\"CBTW\",\"description\":\"Collaboration Betters The World\",\"publisher\":{\"@id\":\"https:\u002F\u002Fstaging.cbtw.tech\u002F#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\u002F\u002Fstaging.cbtw.tech\u002F?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\u002F\u002Fstaging.cbtw.tech\u002F#organization\",\"name\":\"CBTW\",\"url\":\"https:\u002F\u002Fstaging.cbtw.tech\u002F\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\u002F\u002Fstaging.cbtw.tech\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F\",\"url\":\"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FPrimary_Classic.png\",\"contentUrl\":\"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FPrimary_Classic.png\",\"width\":1001,\"height\":538,\"caption\":\"CBTW\"},\"image\":{\"@id\":\"https:\u002F\u002Fstaging.cbtw.tech\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F\"},\"sameAs\":[\"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fcollaboration-betters-the-world\",\"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fcbtw-it-and-technology\u002F\"]}]}\u003C\u002Fscript>\n\u003C!-- \u002F Yoast SEO Premium plugin. -->",{"title":925,"robots":926,"og_locale":545,"og_type":546,"og_title":575,"og_url":922,"og_site_name":547,"twitter_card":556,"schema":927},"Innovation - CBTW",{"index":877,"follow":541},{"@context":560,"@graph":928},[929,933,937,943],{"@type":881,"@id":922,"url":922,"name":925,"isPartOf":930,"breadcrumb":931,"inLanguage":577},{"@id":587},{"@id":932},"https:\u002F\u002Fstaging.cbtw.tech\u002Ftag\u002Finnovation\u002F#breadcrumb",{"@type":600,"@id":932,"itemListElement":934},[935,936],{"@type":603,"position":15,"name":604,"item":605},{"@type":603,"position":32,"name":575},{"@type":608,"@id":587,"url":605,"name":547,"description":609,"publisher":938,"potentialAction":939,"inLanguage":577},{"@id":571},[940],{"@type":613,"target":941,"query-input":942},{"@type":615,"urlTemplate":616},{"@type":618,"valueRequired":521,"valueName":619},{"@type":621,"@id":571,"name":547,"url":605,"logo":944,"image":945,"sameAs":946},{"@type":597,"inLanguage":577,"@id":623,"url":624,"contentUrl":624,"width":625,"height":626,"caption":547},{"@id":623},[629,630],{"en":498},{"self":949,"collection":954,"about":957,"wp:post_type":960,"curies":963},[950],{"href":951,"targetHints":952},"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-json\u002Fwp\u002Fv2\u002Ftags\u002F518",{"allow":953},[696],[955],{"href":956},"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-json\u002Fwp\u002Fv2\u002Ftags",[958],{"href":959},"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-json\u002Fwp\u002Fv2\u002Ftaxonomies\u002Fpost_tag",[961],{"href":962},"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?tags=518",[964],{"name":736,"href":737,"templated":521},[],[967],{"id":501,"link":968,"name":85,"slug":529,"taxonomy":680,"yoast_head":969,"yoast_head_json":970,"acf":993,"_links":994},"https:\u002F\u002Fstaging.cbtw.tech\u002Fcbtw_services\u002Fstrategy-product-transformation\u002F","\u003C!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\u002F\u002Fyoast.com\u002Fwordpress\u002Fplugins\u002Fseo\u002F -->\n\u003Ctitle>Strategy, Product & Transformation - CBTW\u003C\u002Ftitle>\n\u003Cmeta name=\"robots\" content=\"noindex, follow\" \u002F>\n\u003Cmeta property=\"og:locale\" content=\"en_US\" \u002F>\n\u003Cmeta property=\"og:type\" content=\"article\" \u002F>\n\u003Cmeta property=\"og:title\" content=\"Strategy, Product & Transformation\" \u002F>\n\u003Cmeta property=\"og:url\" content=\"https:\u002F\u002Fstaging.cbtw.tech\u002Fcbtw_services\u002Fstrategy-product-transformation\u002F\" \u002F>\n\u003Cmeta property=\"og:site_name\" content=\"CBTW\" \u002F>\n\u003Cmeta name=\"twitter:card\" content=\"summary_large_image\" \u002F>\n\u003Cscript type=\"application\u002Fld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\u002F\u002Fschema.org\",\"@graph\":[{\"@type\":\"CollectionPage\",\"@id\":\"https:\u002F\u002Fstaging.cbtw.tech\u002Fcbtw_services\u002Fstrategy-product-transformation\u002F\",\"url\":\"https:\u002F\u002Fstaging.cbtw.tech\u002Fcbtw_services\u002Fstrategy-product-transformation\u002F\",\"name\":\"Strategy, Product & Transformation - CBTW\",\"isPartOf\":{\"@id\":\"https:\u002F\u002Fstaging.cbtw.tech\u002F#website\"},\"breadcrumb\":{\"@id\":\"https:\u002F\u002Fstaging.cbtw.tech\u002Fcbtw_services\u002Fstrategy-product-transformation\u002F#breadcrumb\"},\"inLanguage\":\"en-US\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\u002F\u002Fstaging.cbtw.tech\u002Fcbtw_services\u002Fstrategy-product-transformation\u002F#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\u002F\u002Fstaging.cbtw.tech\u002F\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Strategy, Product & Transformation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\u002F\u002Fstaging.cbtw.tech\u002F#website\",\"url\":\"https:\u002F\u002Fstaging.cbtw.tech\u002F\",\"name\":\"CBTW\",\"description\":\"Collaboration Betters The World\",\"publisher\":{\"@id\":\"https:\u002F\u002Fstaging.cbtw.tech\u002F#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\u002F\u002Fstaging.cbtw.tech\u002F?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\u002F\u002Fstaging.cbtw.tech\u002F#organization\",\"name\":\"CBTW\",\"url\":\"https:\u002F\u002Fstaging.cbtw.tech\u002F\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\u002F\u002Fstaging.cbtw.tech\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F\",\"url\":\"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FPrimary_Classic.png\",\"contentUrl\":\"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FPrimary_Classic.png\",\"width\":1001,\"height\":538,\"caption\":\"CBTW\"},\"image\":{\"@id\":\"https:\u002F\u002Fstaging.cbtw.tech\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F\"},\"sameAs\":[\"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fcollaboration-betters-the-world\",\"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fcbtw-it-and-technology\u002F\"]}]}\u003C\u002Fscript>\n\u003C!-- \u002F Yoast SEO Premium plugin. -->",{"title":971,"robots":972,"og_locale":545,"og_type":546,"og_title":85,"og_url":968,"og_site_name":547,"twitter_card":556,"schema":973},"Strategy, Product & Transformation - CBTW",{"index":877,"follow":541},{"@context":560,"@graph":974},[975,979,983,989],{"@type":881,"@id":968,"url":968,"name":971,"isPartOf":976,"breadcrumb":977,"inLanguage":577},{"@id":587},{"@id":978},"https:\u002F\u002Fstaging.cbtw.tech\u002Fcbtw_services\u002Fstrategy-product-transformation\u002F#breadcrumb",{"@type":600,"@id":978,"itemListElement":980},[981,982],{"@type":603,"position":15,"name":604,"item":605},{"@type":603,"position":32,"name":85},{"@type":608,"@id":587,"url":605,"name":547,"description":609,"publisher":984,"potentialAction":985,"inLanguage":577},{"@id":571},[986],{"@type":613,"target":987,"query-input":988},{"@type":615,"urlTemplate":616},{"@type":618,"valueRequired":521,"valueName":619},{"@type":621,"@id":571,"name":547,"url":605,"logo":990,"image":991,"sameAs":992},{"@type":597,"inLanguage":577,"@id":623,"url":624,"contentUrl":624,"width":625,"height":626,"caption":547},{"@id":623},[629,630],[],{"self":995,"collection":1000,"about":1003,"wp:post_type":1006,"curies":1009},[996],{"href":997,"targetHints":998},"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-json\u002Fwp\u002Fv2\u002Fcbtw_services\u002F459",{"allow":999},[696],[1001],{"href":1002},"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-json\u002Fwp\u002Fv2\u002Fcbtw_services",[1004],{"href":1005},"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-json\u002Fwp\u002Fv2\u002Ftaxonomies\u002Fcbtw_services",[1007],{"href":1008},"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?cbtw_services=459",[1010],{"name":736,"href":737,"templated":521},[1012,1026,1028],{"region_name":1013,"social_list":1014},"Global",[1015,1019,1022],{"title":1016,"link":1017,"icon":1018},"Instagram","https:\u002F\u002Fwww.instagram.com\u002Fcollaborationbetterstheworld\u002F","https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FinsAsset-1@2x.png",{"title":1020,"link":629,"icon":1021},"LinkedIn","https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FlkAsset-2@2x.png",{"title":1023,"link":1024,"icon":1025},"Youtube","https:\u002F\u002Fwww.youtube.com\u002F@collaborationbetterstheworld","https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FyoutubeAsset-3@2x.png",{"region_name":8,"social_list":1027},[],{"region_name":8,"social_list":1029},[],{"related_title":8,"posts":1031},[1032,1043],{"id":1033,"title":1034,"description":8,"excerpt":1035,"date":1037,"categories":357,"link":1038,"image":1039,"images":1040},3391,"Enhancing Innovation by Implementing an Idea Management Software",{"rendered":1036},"Discover how CBTW enhanced its innovation culture, and turn over ten ideas into business outcomes within a year by implementing the right tool.","2024-06-10","https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002Fenhancing-innovation-by-implementing-idea-management-software-2","https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FCBTW_Qmarkets_Innovation-idea-management-tool.png",{"medium":1041,"large":1042,"full":1039},"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FCBTW_Qmarkets_Innovation-idea-management-tool-800x800.png","https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FCBTW_Qmarkets_Innovation-idea-management-tool-1024x1024.png",{"id":1044,"title":1045,"description":8,"excerpt":1046,"date":1048,"categories":357,"link":1049,"image":1050,"images":1051},2953,"Scrum vs. Kanban in Product Innovation and Strategy ",{"rendered":1047},"In 1986, Hirotaka Takeuchi and Ikujiro Nonaka published “The New New Product Development Game” in the Harvard Business Review. This groundbreaking article analyzed the manufacturing processes of Canon, Honda, and Fuji-Xerox, revealing how these companies from diverse industries consistently outperformed their competitors in bringing successful innovations to market. Their findings laid the groundwork for what is today known as the most […]","2024-05-14","https:\u002F\u002Fstaging.cbtw.tech\u002Finsights\u002Fscrum-vs-kanban-in-product-innovation-and-strategy","https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FKanban-vs-Scrum-Product-Innovation-scaled.jpg",{"medium":1052,"large":1053,"full":1050},"https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FKanban-vs-Scrum-Product-Innovation-800x600.jpg","https:\u002F\u002Fstaging-admin.cbtw.tech\u002Fwp-content\u002Fuploads\u002FKanban-vs-Scrum-Product-Innovation-1024x767.jpg",1782786374288]